What is Appnexus ?
There is the Appnexus DSP (Demand Side Platform) referred to as the AppNexus Programmable Platform and the Appnexus SSP (Supply Side Platform) which allows publishers to sell their inventory programmatically.
Appnexus was founded in 2007 by CEO Brian O’Kelly and is Headquartered in NYC and has over 20 offices around the globe including, San Francisco, Toronto, London, Singapore, Tokyo and Sao Paulo.
In 2018, Appnexus was acquired by AT&T and is part of Xandr.
AppNexus operates the world’s largest independent programmatic marketplace, where roughly 90 percent of addressable comScore 200 publishers and 100 percent of Ad Age 100 advertisers transact daily.
“Which is why we’ve been using Appnexus since 2012”
Appnexus Seat ID 1792
Gourmet Ads, uses the Appnexus SSP as our primary Supply Side Platform / Sell Side and Ad Server, and as such is the preferred way to execute all types of Programmatic buying, as you can access 100% of our inventory.
Irrespective of the Demand Side Platform used by Programmatic Buyers, Agency Trading Desks, Direct Response, Retargeters and Brand Advertisers can access our inventory via Appnexus Supply Side Seat 1792. We make available via the seat all inventory access our multiple verticals; Gourmet Ads, Healthy Ads and House Ads.
Appnexus Auction Type is 2nd Price Auction
Media Types : Display, Mobile, Video, Native
Appnexus Targeting options available;
- Smart Deals PMPs powered by Data Science & Machine Learning
- Private Marketplaces / Deal IDs
- Programmatic Packages
- Vertical Targeting (Food, Health, Home & Garden)
- Category Targeting
- 100% Viewability
- First Look Targeting
- Category Targeting
- Domain Targeting
- Open Exchange
Irrespective of the DSP, Programmatic Buyers that have their own mapped Appnexus ID can access our Programmatic Buyer Report Cards which are generated on a monthly basis and provide detailed reporting.
Appnexus Data Seat ID 4018
We have dedicated Data Seat on Appnexus where you access all our First Party Data Segments, see Appnexus Data Exchange ID 4018 (Gourmet Ads)
Gourmet Ads uses for direct campaigns and programmatic audience extension the Appnexus DSP. Our team is considered experts on the Appnexus DSP as we’ve used the platform since 2012. Benjamin Christie our Founder & President has also a member of the Appnexus Client Advisory Board and has appeared at their Appnexus Summit in London and New York.