Criteo

What is Criteo?

Criteo is a Retargeting Platform which operates globally in over 30 markets around the world and is headquartered in Paris, France.

Criteo is primarily used by eCommerce and online retailers for Retargeting / ReMarketing, serving personalized online display advertisements to consumers who have previously visited the advertiser’s website.

Criteo is integrated with us via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic. Depending on the SSP integration, we support the following Media Types: Display, Mobile and Native. We support both Deals and Open Exchange buying via Criteo.

Criteo Private Marketplace Deals / PMPs

Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. Criteo has pre-negotiated with Gourmet Ads to have Programmatic Deals in their platform. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Adform
MediaMath
MightyHive
Beeswax DSP
Xandr
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
Amobee
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Doubleclick Bid Manager
Sizmek
Criteo
AdRoll Retargeting
Bidtheatre

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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