What is Adform?
Adform is a Global (DSP), Headquartered in Copenhagen, Denmark
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Adform as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Adform.
Adform Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability buy Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages
Adform First Party Data
Gourmet Ads First Party Data is available through Adform. Contact Us for our Full Taxonomy of our First Party Segments in Adform.
Programmatic Advertisers that use Adform and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.