What is Adform?
Adform is a Global Demand Side Platform (DSP), Headquartered in Copenhagen, Denmark
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Adform as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Adform.
Adform Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Healthy Ads. We offer the ability buy Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages
Adform First Party Data
Gourmet Ads First Party Data is available through Adform. Contact Us for our Full Taxonomy of our First Party Segments in Adform.
Adform Reporting
Programmatic Advertisers that use Adform and have their account mapped through to Appnexus (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.
Integrated Demand Side Platforms (DSPs)
For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.
