What is Adelphic DSP ?
Adelphic is a (DSP) Headquartered in California, United States and is listed on the NASDAQ under Viant Technology Stock Code DSP.
Adelphic DSP was acquired by Viant Technology in 2017 with the aim of building a “People-Based DSP”. Today, Adelphic describes itself as an Omnichannel DSP.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Adelphic DSP as their primary DSP can access our inventory via our Xandr SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via Adelphic DSP.
Adelphic DSP Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability to buy via Preferred Deal and Private Auctions. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
Adelphic DSP Reporting
Programmatic Advertisers that use Adelphic DSP and have their buy-side account mapped through to Xandr (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.