What is Quantcast?
Quantcast is a Global (DSP), Headquartered in San Francisco, California, USA.
Founded in 2006 by Konrad Feldman, who continues as CEO today.
Quantcast offers both programmatic advertising via Managed Services as well as a Self-Serve platform. Quantcast has a wide array of cookieless audiences provide advertisers online signals, which can predict consumer behavior.
For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use Quantcast as their primary DSP can access our inventory via our Xandr SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.
Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, and Native. We support both Deals and Open Exchange buying via Quantcast.
Quantcast Private Marketplace Deals / PMPs
Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. We offer the ability to buy Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages
Programmatic Advertisers that use Adform and have their account mapped through to Xandr (sometimes referred to as Virtual Seat or Alias Seat) can have access to our Programmatic Buyer Report Cards. Contact Us for more information.