MightyHive

What is MightyHive?

MightyHive is Programmatic Solutions Partner for Brand Advertisers, Advertising Agencies, Indpendant Trading Desks and Agency Trading Desks. MightyHive is headquartered in San Francisco with offices in New YorkLondonSingapore and Sydney.

As a Google Marketing Platform Partner, MightyHive provides Programmatic Media Buying via Google’s DoubleClick Bid Manager as their primary Demand Side Platforms (DSPs). MightyHive offers their clients our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.

Depending on the SSP integration, we support the following Media Types: Display, Mobile, Video, Native. We support both Deals and Open Exchange buying via DoubleClick Bid Manager.

Apart from outsourced Programmatic Media Buying, MightyHive encourages their clients to build data-driven organizations that drive results through programmatic insourcing, full-service management, and strategic advisory services.

MightyHive Private Marketplace Deals / PMPs

Many Programmatic Buyers use Deals to buy inventory across Gourmet Ads. MediaMath has pre negotiated with Gourmet Ads to have Programmatic Deals in their Curated Marketplace. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.

MightyHive First Party Data

MightyHive clients can access Gourmet Ads First Party Data via DoubleClick Bid Manager. Contact Us for our Full Taxonomy of our First Party Segments in DBM.

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Integrated Demand Side Platforms (DSPs)

For programmatic enabled Brands with In-house Trading Teams, Agency Trading Desks, Retargeters or Independent Traders, Gourmet Ads is built upon Appnexus tech stack and fully integrated programmatically with the following Demand Side Platforms enabling streamlined, transparent connections between advertisers and consumers.

Appnexus
Adform
MightyHive
Beeswax DSP
Doubleclick Bid Manager
Xandr
DataXu
BidSwitch DSP by IPONWEB
Basis by Centro
Adobe Marketing Cloud
The Trade Desk
MediaMath
BrightRoll DSP by Yahoo
Media.net
Delta Projects
Amobee
DV360 / Google Display & Video DSP
Criteo
AdRoll Retargeting
Bidtheatre

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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