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What is Completion Rate ?

Completion Rate is a video advertising metric represented as a percentage. It indicates the number of times that a video plays to the end. The Completion Rate Benchmark which is widely accepted by advertisers and their advertising agencies would be 70%. Video Completion Rate is usually measured in the ad server or a 3rd party verification provider.

Apart from Video Viewability, Completion Rate would be the key metric when determining campaign success for your video advertising campaign.

Things that contribute to lower Completion Rates include video duration (ie too long), content not engaging or not relevant, video player not viewable, video taking too long to load, video player too large and other network related congestion issues.

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Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.