Categories: Grocery Store / Supermarket|By |5.5 min read|

Online grocers and food brands have been utilizing shopper marketing for years. But what exactly is Shopper Marketing? Is it worth overhauling one’s own marketing strategy to incorporate or use Shopper Marketing?

You’ll be happy to learn that you may use many advertising techniques, plans, and approaches to accomplish your objectives. None of these tactics are as effective or as near to the point of sale (POS) as the concept of shopper marketing. Let’s take a look at what exactly this type of marketing is and how Gourmet Ads can help you take advantage of its benefits.

What is Shopper Marketing?

This technique uses data to improve shoppers’ experience. It is done through many different formats and channels. It can help stakeholders understand the boundaries and habits of a brand’s consumers, retailers, shoppers, and customers. Raising consumers’ awareness and boosting contact with new or existing products are both aspects of shopper marketing. It is a distinct field that focuses on enhancing and optimizing the consumer purchasing experience to increase both in-person and online sales.

This technique may involve both in-store marketing efforts as well as online advertising efforts. In fact, shopper marketing is booming in the digital sense. It takes into account what opportunities for outreach are available and what types of shoppers could become potential clients. Therefore, shopper marketing involves both advertising and marketing and there is no need to delve into marketing vs advertising.

Shopper marketing and CPG are interrelated. Many shoppers are only interested in CPG. Therefore, to excel in shopper marketing, you must have sound knowledge of CPG. If you don’t have proper knowledge about CPG then ‘what is CPG‘ can guide you about it. You can get a good idea about CPG and it will help you to excel in shopper marketing.

Shopper Marketing is unique because it breaks down the misunderstanding that the shopper and the customer are the same people. Obviously, the two are not the same, and both must be kept in mind when forming a new campaign or strategy. This strategy is especially prevalent in the grocery, meal, and gourmet food industries. This is because the methods used by the shopper marketing specialists to target the online shoppers or consumers at the very early stages of consumption online (such as reading a recipe and seeing an ad for an ingredient on the same page) as well as in the physical grocery store (mobile ads that use location-targeting).

An important aspect of a shopper marketing strategy is to anticipate the needs of your clients and go beyond their expectations to provide them with an unforgettable experience. Customers enter your store for more than simply the purpose of purchasing things; they come for the entire shopping experience. Using a shopper marketing strategy is the most effective way to acquire potential clients and convert them into brand ambassadors. It will be helpful for the promotion of the brand. These brand ambassadors tend to purchase products from the same company.

Shopper Marketers:

Shopper marketers rely on making last-minute appeals to clients just as they are about to buy. Additionally, it’s important to remember that the major goal of shopper marketing is to affect and positively impact consumers’ actions and behaviors while they are shopping. This is done by brands in a way that promotes their growth. Creating good online shopper marketing benefits the brand. It increases customers in their stores.

Shopper Marketing Tactics:

Shopper marketing tactics will help your company to drive sales. Every shopper marketing agency studies shopper behavior for effective marketing. It is vital to study shopper behavior because it helps in understanding consumer demands. In-store, sales have reportedly increased after implementing this strategy. Moreover, it is also beneficial for CPG marketers. CPG brands can also use similar strategies to analyze data and boost their sales. Geotargeted advertisements allow the business to deliver appropriate information, content, and advertisements to people based on their location. It is an essential characteristic of effective shopper marketing. This is an excellent opportunity to attract more people to local businesses such as vehicle repair, medical services, plumbers, etc.

Shopper marketing specialists must understand marketing discipline. A good shopper marketer creates geo-targeted advertisment because he/she realizes the importance of brand equity. Companies get more sales when they create geo-targeted ads. Marketing communications become more effective through geo-targeted ads. It has an immediate impact on the consumer. Moreover, the overall awareness of consumers increases. The fast expansion of e-commerce in the world has forced marketers to reevaluate and reassess how they influence and affect customers online, contrary to earlier assumptions or beliefs that shopper marketing only occurred in traditional brick and mortar store.

As customers have started to demand more from the traditional loyalty program, retailers are reconsidering their techniques. These loyalty programs are not producing beneficial results in the retail industry. Retail marketing and shopper marketing are different from each other. Shopper marketers focus on data for a better customer experience. They study trends to improve sales. The activities and emotional responses of purchasers throughout the buying experience are referred to as shopper behavior. They analyze shopper behavior to increase the sale of their store. Shopper marketing focuses on reaching out to customers when it counts the most – at the point of sale, whether in-store or online. Shopper marketers get insights from their techniques to provide sensory experiences. It is also helpful for the promotion of consumer packaged goods.

Shopper Marketing & Gourmet Ads

There are a number of ways Gourmet Ads can help you amplify your brand through Shopper Marketing.

Mobile Optimization

Mobile is the technology of the future, and tons of shoppers are using mobile devices to shop for goods. Gourmet Ads can help you target shoppers through mobile adhesions and get your brand to them with a front-and-center approach.

Online Coupons

Gourmet Ads has a digital coupon feature to help you generate and promote coupons and coupon codes in ad campaigns. Coupons are extremely useful in shopper marketing because they give an incentive to potential customers to explore your online brand.

Audience Segments

When it comes to shopper marketing campaigns, we focus on the bigger picture elements such as campaign design, targeting, media, and effectiveness. But we also want to encourage brands to look at their marketing strategies with a long term lens and building audience segments that can span several campaigns.

Recipe Features

Because shopper marketing is digitally based, recipe targeting can help brands get leads to see their ads in appropriate spaces. Recipe targeting is simply the act of placing ads for particular food products on recipe pages that include that particular food product as an ingredient.