Online grocers and food brands have been utilizing shopper marketing for years. But what exactly is Shopper Marketing? Is it worth overhauling one’s own marketing strategy to incorporate or use Shopper Marketing?
Let’s take a look at what exactly this type of marketing is and how Gourmet Ads can help you take advantage of its benefits.
What is Shopper Marketing?
Shopper Marketing is the act of understanding how a brand’s customers behave when they are actually shopping.
This is done through many different formats and channels. It can help stakeholders understand the boundaries and habits of a brand’s consumers, retailers, shoppers, and customers.
Shopper marketing can involve both in-store marketing efforts as well as online marketing efforts. In fact, shopper marketing is booming in the digital sense. Shopper Marketing takes into account what opportunities for outreach are available and what types of shoppers could become potential customers. This is done by analyzing data and reaching out to different shoppers with targeted ads and finding strategic ways to reach the customer while they’re physically shopping.
Shopper Marketing is unique because it breaks down the misunderstanding that the shopper and the customer are the same people. Obviously, the two are not the same, and both must be kept in mind when forming a new marketing campaign or strategy.
This form of marketing is especially prevalent in the grocery, meal, and gourmet food industries. This is because the methods implemented by Shopper Marketing specialists target the shopper or customer at the very early stages of consumption online (such as reading a recipe and seeing an ad for an ingredient on the same page) as well as in the physical grocery store (mobile ads that use location-targeting.)
Shopper Marketing & Gourmet Ads
There are a number of ways Gourmet Ads can help you amplify your brand through Shopper Marketing.
Mobile is the technology of the future, and tons of shoppers are using mobile devices to shop for goods. Gourmet Ads can help you target shoppers through mobile adhesions and get your brand to them with a front-and-center approach.
Gourmet Ads has a digital coupon feature to help you generate and promote coupons and coupon codes in ad campaigns. Coupons are extremely useful in shopper marketing because they give an incentive to potential customers to explore your online brand.
When it comes to shopper marketing campaigns, we focus on the bigger picture elements such as campaign design, targeting, media, and effectiveness. But we also want to encourage brands to look at their marketing strategies with a long term lens and building audience segments that can span several campaigns.
Because shopper marketing is digitally based, recipe targeting can help brands get leads to see their ads in appropriate spaces. Recipe targeting is simply the act of placing ads for particular food products on recipe pages that include that particular food product as an ingredient.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.