How the world has changed since the concept of coupon advertising was first introduced. Back in 1887, the Coca Cola company went on the widespread distribution of coupons and vouchers. They sent coupons through the mail. There were features in magazines. They were even distributed in the street.
Since the rise of the internet, coupon advertising has enjoyed a resurgence and is as effective a marketing strategy as it ever has been. Through enticing customers with great deals, and encouraging them to share with friends and family, you can create a kind of buzz around your grocery or supermarket.
70% of internet shoppers in the U.S. are influenced by their ability to find coupons or discounts when deciding where to shop. Making coupons available for your potential customers is an easy and effective way to entice them in. If what you’re offering is high quality, then they are likely to switch to your store.
What Does Coupon Advertising Do?
While coupon advertising is a way to entice the savvy shopper looking for a deal, there are as many benefits for the business as there is for the consumer. The internet has made it more competitive than ever for grocery and supermarkets to entice shoppers. Coupon advertising can give you a competitive edge.
Strategic coupon advertising increases the reach of your brand and increases name recognition. Standing out from your competitors is a challenge no matter the size of your business, and brand recognition is the first step to ensuring that people know how to find you.
Make Your Coupon Advertising Work
Placing a coupon in your advertisement means that there is pretty much a guarantee that your product sales will increase. Yet traditionally, manufacturer’s coupons that are distributed in newspapers lead to only a 1% redemption rate.
Fundamentally, this is because these adverts are too generalized to be effective for your business. Senior citizens receive coupons for baby formula and young mothers receive coupons for Motor Oil. Targeting is a vital component of any kind of advertising strategy.
This is how online coupon advertising can help to increase engagement rates, and encourage new shoppers. The general rules for ensuring a successful coupon advertising campaign:
To avoid the 1% redemption, it pays to target your advertising to your market. Research has shown that when people are searching for online recipes, they are actually going to use them. Targeting these sectors by having coupon advertising on recipes is a great way to entice customers before they head to the store.
In order to track the success of your coupon advertising campaign, you need to be able to measure the points of impact. Advertising Grocery Coupons with Gourmet Ads gives you the opportunity to track your results and come up with easy to read statistics.
Once you have the ability to see how your campaign is tracking, it then allows you to strategically pivot if needed. This increases the likelihood of your success.