Native Advertising is growing in popularity with both Advertisers and Publishers. Unlike standard display advertising units there is largely not main specification. There are of course general guidelines, but every publisher typically implements different executions of native advertising formats. It could be a large Native Unit or Thumb-sized Placement.
What is Native Advertising Example?
Native Advertising is paid media that is customized to the content of a media source. As you’ll see below with the best Native Advertising Examples we’ve included within this article, Native Advertising has a non-disruptive approach, and we’ve seen these creative formats producing great results for clients compared to traditional ad formats such as IAB Ad Units.
After consultation with both Advertisers and Publishers, Gourmet Ads developed a large Native InFeed Advertising unit. Our Native Advertising unit appears within the content of the website, typically in the 3rd or 4th paragraph. Although the Native Ad unit could occur anywhere within the content. Our Native Ad Specs are compliant with OpenRTB Specs, and most advertisers can use the same Native Ads that they use on popular social networking websites. All Native Ad Units are hosted on our Ad Server. Several times advertisers have specific demands for ad units. However, 300 x250 ad unit is the most requested ad size by advertisers. Different ad specs require a different format. To confirm the format, you must first check the display ad specs.
What we’d like to show in this Native Ad example is that despite most products being advertised could be nicely presented in a food-styled environment, some use lifestyle imagery or illustrations to get the message across to target audiences. Disruptive Advertising (Ads) meaning in native advertising can be defined as those elements that disturb this seamless integration, resulting in a discordant experience for the user. However, this may not always predict a negative outcome. Disruption can also be used positively, capturing the user’s attention and provoking curiosity, leaving a lasting impression. While disruptive advertising can be extremely powerful, it must be executed with caution and concern for the user experience.
Gourmet Ads team uses native advertising in prospecting campaigns to capture large audiences for our clients. To demonstrate the forms of advertising we encounter when seeing gourmet ads, we choose to present a few recent Food Advertisement Examples. For thousands of food brands worldwide, we have actually run millions of food advertising creatives since 2008.
One thing we noticed when collating this Native Ads example is that most advertisers run multiple versions of the same Native Advertisement in their campaign. Advertisers tend to make tweaks such as changing the main image, Header, Description or landing page. Most provide 2 or 3 native ads per campaign. Social media ads are a type of digital advertising that uses social media sites to serve paid advertisements to your target audience. Paid ads are a type of online advertising in which advertisers bid in real-time auctions to have their ads appear in particular slots on a specific platform or network. Our experience shows us that behavioral targeting is really effective in native advertising because it leverages actual online user behavior and take your native advertising campaign to a next level.
Recent Native Advertising Examples that we’d like to share;
“Plant Based” from Pinnacle Foods Group / USA
Recipes from Blue Diamond Growers / USA
Gourmet Ads offers several types of advertising. If you’d like to run a Native Ad Campaign with Gourmet Ads either via our Managed Services Team or Programmatically via your own DSP, then Contact Us and let’s start a conversation.