Native Advertising Examples
Native Advertising is growing in popularity with both Advertisers and Publishers. Unlike standard display advertising units there is largely not main specification. There are of course general guidelines, but every publisher typically implements different executions of native advertising formats. It could be a large Native Unit or Thumb-sized Placement.
As you’ll see below with the Native Advertising Examples we’ve included within this article, Native Advertising has a non-disruptive approach, and we’ve seen these creative formats producing great results for clients compared to traditional ad formats such as IAB Ad Units.
After consultation with both Advertisers and Publishers, Gourmet Ads developed a large Native InFeed Advertising unit. Our Native Advertising unit appears within the content of the website, typically in the 3rd or 4th paragraph. Although the Native Advertising unit could occur anywhere within the content.
What we’d like to show in these Native Advertising Examples is that despite most products being advertised could be nicely presented in a food styled environment, some use lifestyle imagery or illustrations to get the message across to target audiences.
One thing we noticed when collating these Native Advertising Examples, is that most advertisers run multiple versions of the same Native Advertisement in their campaign. Advertisers tend to make tweaks such as changing the main image, Header, Description or landing page. Most provide 2 or 3 native ads per campaign.
Recent Native Advertising Examples that we’d like to share;
“Plant Based” from Pinnacle Foods Group / USA
Recipes from Blue Diamond Growers / USA
Good Eggs / USA
Brewart / Australia
FreshDirect / USA
Scotch Lamb / UK
If you’d like to run a Native Advertising Campaign with Gourmet Ads either via our Managed Services Team or Programmatically via your own DSP, then Contact Us and let’s start a conversation.