What Is A Good Click Through Rate?
When it comes to whether or not your advertising campaigns are working for you, an important variable to keep an eye on is your click-through rate (or CTR). This shows the percentage of people who were compelled enough by your advertising technique to click through to your site. It’s become a hot topic on the internet, but underlying this, most people want to know whether or not their CTR is good or good enough?
Like many things on the internet, however, a good CTR depends on many different variables. In a lot of cases, your CTR isn’t as important as your conversion rate. However, it’s a useful metric to follow to make sure you can have a keen overview of your marketing strategy.
Why Does A Higher CTR Matter?
A High Click Through Rate is particularly desirable because it means you’ll generally get a better yield from your advertising dollars spent. Whilst focusing on advertising that generates clicks if leads or sales are important, you need to also focus attention towards the on page conversion rate.
Factors that contribute to high CTR:
Ensuring that your message is clear and easy to understand
Having an eye-catching or appealing creative push
Demonstrating strong branding of your brand or a specific product
Strategic use of video and flash animation
Making sure you have a strong call to action (CTA)