Video ads gained popularity as a format for programmatic display CTR benchmarks because of their capacity to rapidly and efficiently engage viewers. The placement, duration, and format of the advertisement, as well as other variables, will all affect the CTR criteria for video advertising.
There are various types of advertising, and each has its unique ad specs. Video Ad Creative must be provided at the exact duration ie a 30 Second creative must be exactly 30 Seconds. If this is not correct it will likely not pass the auditing process and could delay going live.
We recommend 30 seconds for maximum reach as this is the most commonly accepted duration by publishers.