Gourmet Ads Advertising Specifications
SSL Compliance
Gourmet Ads accepts the following creative sizes;
Name | Ad Size | Max File Size | Animation Duration Max | Formats Accepted |
Billboard | 970×250 | 40k | 30 seconds | JPG/GIF/PNG/SWF/DHTML |
Pushdown | 970×90 | 40k | 30 seconds | JPG/GIF/PNG/SWF/DHTML |
Half Page | 300×600 | 40k | 30 seconds | JPG/GIF/PNG/SWF/DHTML |
Medium Rectangle | 300×250 | 40k | 30 seconds | JPG/GIF/PNG/SWF/DHTML |
Leaderboard | 728×90 | 40k | 30 seconds | JPG/GIF/PNG/SWF/DHTML |
Skyscaper | 160×600 | 40k | 30 seconds | JPG/GIF/PNG/SWF/DHTML |
Mobile Banner | 320×50 | 40k | 30 seconds | JPG/GIF/PNG |
Mobile Banner | 300×50 | 40k | 30 seconds | JPG/GIF/PNG |
Over the Page | 640×480 | 60k | 20 seconds | JPG/GIF/PNG |
Video Intersitial | 800×500 | 15 Seconds | Provide 3rd Party VAST 2.0 Tag | |
Video PreRoll – 30sec | VAST | 30 seconds | Provide 3rd Party VAST 2.0 Tag | |
Video PreRoll – 15sec | VAST | 15 seconds | Provide 3rd Party VAST 2.0 Tag | |
Background Skin | See Below | 100k | Not Allowed | Provide Layered PSD – See Below |
99×72 | Not Allowed | JPG/GIFTitle Text – 25 CharactersBody Text – 90 Characters |
Critical Points to Ensure
- We require Ad Creative at least 48 hours prior to the Campaign Start Date
- Click-through URL must open in a New Window
- Expanding Banners are accepted but only for 300×600, 300×250, 728×90 and 160×600
- Audio must be user-initiated ( No Auto Start )
- Ad Creative must be Brand Specific and link to the Brand Specific URL
- Brand must be visible in the Creative
- Ad Creative with Multiple / Rotating Brands are not accepted
- Static Backup Ads are Highly Encouraged to ensure maximum reach
- Max Flash Frame Rate: 25 fps (Recommended 18 fps)
Expandable Creative
Name | Ad Size | Expandable Dimensions | Expandable Direction | User Action |
Billboard | 970×250 | up to 970×415 | Downwards | Click to ExpandRoll Over to Expand |
Pushdown | 970×90 | up to 970×415 | Downwards | |
Half Page | 300×600 | 600×600 | Left | |
Medium Rectangle | 300×250 | 500×300 | Down and Left | |
Leaderboard | 728×90 | 728×300 | Down | |
Skyscaper | 160×600 | 320×600 | Left |
High-Impact Creative (powered by ReactX)
Through the power of ReactX, create stunning, highly visual creative to run across enabled inventory on our directly managed collection of Food, Recipe and Cooking Websites. These eye-catching, large-format ads are ideal for capturing user attention and maximizing engagement. Ads can be static or include Flash video.
Name | Ad Size | Expandable/Max Dimensions | Expandable Direction | User Action |
Background Skin | 1600×1050 | 1600×1050 | N/A | n/a |
Adaptive Side Background Skins (Preferred) | 300×1050 Each side ie Left & Right |
300×1050 | Expands on all sides | 100% Responsive |
Filmstrip | 300×600 | 300×3000 | Down | Rollover or Click |
Overlay | 640×480 800×600 |
800×600 | N/A | Rollover or Click |
Interstitial | Full page | Full page | Expands on all sides | Rollover or Click |
Page Peel | 125×100 | 800×600 | Down | Rollover or Click |
Billboard | 970×250 | N/A | N/A | N/A |
Pushdown | 970×250 | 970×415 | Down | Rollover or Click |
Sidekick | 970×90 | 970×550 | Left or Right | Rollover or Click |
Footer | 970×100 | 970×500 | Up | Rollover or Click |
Slider | 970×90 | 970×550 | Left or Right | Rollover or Click |
Third Party Approved Ad Severs
Gourmet Ads only accepts Third Party Ad Tags from the following Ad Servers ;
- AdTech
- AppNexus
- Atlas
- Cox Digital Solutions
- Doubleclick
- Eyeblaster
- Eyewonder
- Facilitate Digital
- Flashtalking
- Media Mind
- OpenX
- PointRoll
- Pointroll
- Spongecell
- Unicast
For Ad Servers not in the above list, could take up to 5 days to be approved.
Ad Creative Auditing
All Campaign Creatives are audited by our team to ensure compliance with Advertising Specifications.
Auditing generally takes 24-48 hours to be audited.
Flash Requirements
If providing SWF assets the click tag action script should be as follows:
on (release) {
getURL(clickTAG, “_blank”);
}