Food Advertising

Advertising Specifications

Gourmet Ads Advertising Specifications

SSL Compliance

Due to publisher demand, we now require all direct advertisers (and or their agencies) to provide both Secure and Nonsecure Ad Tags for all campaign creatives.  Please ensure that any third-party tracking or click-tracking tags are HTTPS compliant.

Gourmet Ads accepts the following creative sizes;

Name Ad Size Max File Size Animation Duration Max Formats Accepted
Billboard 970×250 40k 30 seconds JPG/GIF/PNG/SWF/DHTML
Pushdown 970×90 40k 30 seconds JPG/GIF/PNG/SWF/DHTML
Half Page 300×600 40k 30 seconds JPG/GIF/PNG/SWF/DHTML
Medium Rectangle 300×250 40k 30 seconds JPG/GIF/PNG/SWF/DHTML
Leaderboard 728×90 40k 30 seconds JPG/GIF/PNG/SWF/DHTML
Skyscaper 160×600 40k 30 seconds JPG/GIF/PNG/SWF/DHTML
Mobile Banner 320×50 40k 30 seconds JPG/GIF/PNG
Mobile Banner 300×50 40k 30 seconds JPG/GIF/PNG
Over the Page 640×480 60k 20 seconds JPG/GIF/PNG
Video Intersitial 800×500 15 Seconds Provide 3rd Party VAST 2.0 Tag
Video PreRoll – 30sec VAST 30 seconds Provide 3rd Party VAST 2.0 Tag
Video PreRoll – 15sec VAST 15 seconds Provide 3rd Party VAST 2.0 Tag
Background Skin See Below 100k Not Allowed Provide Layered PSD – See Below
Facebook 99×72 Not Allowed JPG/GIFTitle Text – 25 CharactersBody Text – 90 Characters

Critical Points to Ensure 

  • We require Ad Creative at least 48 hours prior to the Campaign Start Date
  • Click-through URL must open in a New Window
  • Expanding Banners are accepted but only for 300×600, 300×250, 728×90 and 160×600
  • Audio must be user-initiated ( No Auto Start )
  • Ad Creative must be Brand Specific and link to the Brand Specific URL
  • Brand must be visible in the Creative
  • Ad Creative with Multiple / Rotating Brands are not accepted
  • Static Backup Ads are Highly Encouraged to ensure maximum reach
  • Max Flash Frame Rate: 25 fps (Recommended 18 fps)

Expandable Creative

Name Ad Size Expandable Dimensions Expandable Direction User Action
Billboard 970×250 up to 970×415 Downwards Click to ExpandRoll Over to Expand
Pushdown 970×90 up to 970×415 Downwards
Half Page 300×600 600×600 Left
Medium Rectangle 300×250 500×300 Down and Left
Leaderboard 728×90 728×300 Down
Skyscaper 160×600 320×600 Left


High-Impact Creative (powered by ReactX)

Through the power of ReactX, create stunning, highly visual creative to run across enabled inventory on our directly managed collection of Food, Recipe and Cooking Websites. These eye-catching, large-format ads are ideal for capturing user attention and maximizing engagement. Ads can be static or include Flash video.

Name Ad Size Expandable/Max Dimensions Expandable Direction User Action
Background Skin 1600×1050 1600×1050 N/A n/a
Adaptive Side Background Skins (Preferred) 300×1050
Each side ie Left & Right
300×1050 Expands on all sides 100% Responsive
Filmstrip 300×600 300×3000 Down Rollover or Click
Overlay 640×480
800×600 N/A Rollover or Click
Interstitial Full page Full page Expands on all sides Rollover or Click
Page Peel 125×100 800×600 Down Rollover or Click
Billboard 970×250 N/A N/A N/A
Pushdown 970×250 970×415 Down Rollover or Click
Sidekick 970×90 970×550 Left or Right Rollover or Click
Footer 970×100 970×500 Up Rollover or Click
Slider 970×90 970×550 Left or Right Rollover or Click


Third Party Approved Ad Severs

Gourmet Ads only accepts Third Party Ad Tags from the following Ad Servers ;

  • AdTech
  • AppNexus
  • Atlas
  • Cox Digital Solutions
  • Doubleclick
  • Eyeblaster
  • Eyewonder
  • Facilitate Digital
  • Flashtalking
  • Media Mind
  • OpenX
  • PointRoll
  • Pointroll
  • Spongecell
  • Unicast

For Ad Servers not in the above list, could take up to 5 days to be approved.

Ad Creative Auditing

All Campaign Creatives are audited by our team to ensure compliance with Advertising Specifications.

Auditing generally takes 24-48 hours to be audited.

Flash Requirements

If providing SWF assets the click tag action script should be as follows:

on (release) {
getURL(clickTAG, “_blank”);


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