DV360 / Google Display & Video 360 DSP

What is Google DV360?

Google DV360, (Google Display Video 360) is Google’s Demand Side Platform (DSP) and programmatic advertising platform designed for programmatic media buying across the open internet, with a strong focus on precision, campaign objectives, and granular targeting strategies. DV360 is part of the Google Marketing Platform, an integrated suite of advertising and analytics products that give brands and agencies full control over their digital investment. DV360 allows Advertisers and their Advertising Agencies to plan, execute, and optimise digital advertising campaigns in a single platform, bringing together Display, Video, Native, Audio, and Connected TV inventory. The platform streamlines campaign execution and helps manage creative assets and teams, improving collaboration and efficiency. With data driven targeting, advanced audience management, real time reporting, and access to premium publishers across multiple ad exchanges, DV360 provides a scalable and highly transparent solution for achieving performance and brand outcomes at the right moment in the consumer journey. Tracking user interaction with ads is crucial for gaining campaign insights and understanding user behavior. Analytics and reporting in DV360 play a key role in optimizing campaign performance, enabling informed decisions and maximizing ROI. Optimization is a continuous process within DV360, involving bid adjustments, creative fine-tuning, and ongoing analysis to improve campaign results. The platform allows advertisers to monitor and control campaigns precisely, ensuring accurate management of ad spend and audience targeting.

What is now known as DV360 was previously called DoubleClick Bid Manager (DBM) before being rebranded by Google. Over time it has evolved from a basic real-time bidding platform into a full-featured Demand Side Platform.

Key Benefits of Using DV360

Part of the Google Marketing Platform, providing enterprise grade programmatic buying capabilities.
Built for Advertisers and Advertising Agencies that want transparency and control across digital media
Fully integrated with Gourmet Ads with nearly 100% percent match rates.
Enables planning, activation, optimisation, and reporting inside a single unified workflow, helping advertisers effectively reach their target audiences.
Provides access to premium inventory including Display, Video, Native, Audio, and Connected TV.
Exclusive access to YouTube supply including premium video formats.
Gives buyers reach across leading global Ad Exchanges and premium publisher environments.
Supports first party, third party, and contextual data for precise audience targeting.
DV360 helps manage frequency and messaging across multiple channels at the same time.
Advanced machine learning powers smart bidding, pacing, and performance optimisation.
DV360 allows advertisers to monitor and control how their budget is spent, ensuring maximum efficiency and transparency in campaign management.
Beneficial for advertisers seeking advanced programmatic capabilities and measurable outcomes.
Both Open Exchange and Private Marketplace Deals can be managed in one platform.
Collaboration with partners, such as agencies and strategic partners, optimizes campaign planning and execution.

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Gourmet Ads & Google DV360

Gourmet Ads has been integrated with Google DV360 for more than 10 years, run over 10,000 deals across hundreds of Dv360 Advertisers worldwide. Our close alignment with DV360 enables streamlined access to our supply, advanced targeting options, and consistent reporting workflows and reports for Programmatic Traders at Advertisers and Advertising Agencies. Within DV360, Gourmet Ads and advertisers collaborate to share insights, drive ongoing optimization of campaigns, improve efficiency, and foster closer data integration, resulting in better campaign outcomes. We maintain nearly 100% percent match rates which ensures accurate audience targeting and seamless campaign delivery. We also support automated deal sync which pushedly newly created DV360 Deal IDs across to individual buyer seats within an hour making them accessible for activation. Whether buying via Private Marketplace Deals or the Open Exchange, Gourmet Ads provides trusted scale, experienced support, and proven results.

DV360 Deals and Gourmet Ads

Many Programmatic Buyers use DV360 Deals to purchase inventory across Gourmet Ads. We support both Preferred Deals and Private Auctions, giving buyers greater control over pricing and placement in premium food environments. Deal targeting options include Smart Deals, Private Marketplace Deals using Deal IDs, and Programmatic Packages designed to deliver scale and performance around specific food audiences. DV360 deals can also be optimized to generate and track leads, allowing advertisers to analyze lead generation performance and improve campaign effectiveness across multiple channels.

DV360 and Gourmet Ads Contextual & First Party Taxonomy

DV360 buyers can activate Gourmet Ads contextual and first party audience taxonomies to reach food shoppers and household cooks with accuracy and scale. Our contextual targeting identifies relevant food content at the individual page level, while our first party data provides deep insight into recipes, dietary preferences, cuisine interests, and grocery shopping behaviours. Contact Us for access to our complete taxonomy of contextual and first party segments available in Display and Video 360.

DV360 Affinity Audiences

Programmatic Buyers using DV360 should note that Google Affinity Audiences only run across Google managed AdX supply. As a result, Affinity Audiences cannot be applied to campaigns buying Gourmet Ads inventory through other SSPs or exchange paths. We recommend using first party or contextual segments instead to reach the most relevant food focused audiences across our network.

What Media Types Does DV360 Support ?

DV360 supports a full range of media types within one programmatic buying platform, giving advertisers the ability to plan and optimise their campaigns efficiently. DV360 offers Display, Video, Native, Mobile, Connected TV, and Audio placements which can be activated together for true cross channel scale. With DV360, advertisers can consolidate media buying, streamline reporting, and maintain consistent audience targeting throughout the consumer journey.

To find more information about supported media types or DV360 capabilities, visit our resources or Contact Us.

DV360 Reporting

Programmatic Advertisers using DV360 can unlock enhanced reporting when their account is mapped through Xandr using a Buyer Seat ID, also commonly referred to as a Virtual Seat or Alias Seat. This configuration enables access to our Programmatic Buyer Report Cards which provide detailed insights into delivery, quality, viewability, and audience alignment across our supply. Contact us for more information on enabling advanced DV360 reporting capabilities.

DV360 Partner ID or Buyer Seat ID

Gourmet Ads works with thousands of DV360 Advertisers and Agencies around the world. To get started, simply provide your DV360 Partner ID or Buyer Seat ID and we will authorize access to our inventory across both Private Marketplace Deals and Open Exchange buying. If you are unsure of your Partner ID or Buyer Seat ID, you can locate it in your DV360 account or ask your Google DV360 Account Manager.

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DV360 Deal Types Explained

DV360 supports several programmatic deal types, each offering different levels of control, pricing and commitment.

Open Auction: Inventory is purchased through real time bidding with no guaranteed impressions, allowing broad reach and flexible buying.

Private Auction (PMP Auction): A publisher invites selected buyers to bid in a private auction with priority access and a floor price that protects premium supply.

Preferred Deal: A negotiated arrangement where the buyer receives first look access at a fixed CPM, with no commitment to deliver a guaranteed number of impressions.

Programmatic Guaranteed: A reserved deal type where impression volume, pricing and campaign dates are agreed in advance, ensuring guaranteed delivery in premium environments.

Instant Deals: Pre negotiated fixed CPM deals for rapid activation of premium inventory, designed to reduce setup time and streamline access to high value placements.

Advertisers can easily take each step to switch between these deal types or adapt their strategies within DV360 to best meet their campaign goals.

Deal Debugging in DV360

Gourmet Ads works directly with Programmatic Traders at Advertisers and Advertising Agencies all over the world to help debug and optimise DV360 Deals, ensuring smooth delivery and scalable performance. Our team has decades of experience managing Deal IDs across multiple SSPs and can quickly identify issues such as bid path conflicts, targeting limitations, and supply access errors. We can also provide custom approved domain lists to support brand safety, improve delivery, and maximise reach within premium food environments.

Our Dv360 Deal Debugging Report Includes

We also offer a dedicated Deal Debugging Report which captures bidding activity, bid responses, win rates, and delivery errors from the previous seven days. This two page report provides detailed insights along with clear optimisation ideas for traders, helping DV360 campaigns scale quickly and efficiently. Contact us if you need support with any DV360 Deal activation.

DV360 Audience Targeting Capabilities

DV360 provides robust audience targeting tools that allow advertisers to reach the right people with relevant and timely messaging. DV360 supports first party data, third party data, contextual signals, demographic targeting, in market intent audiences, and custom audience creation based on user behaviour. With DV360, advertisers and agencies can plan and optimise their campaigns with precision while continuously improving results through data driven insights.

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DV360 Supply Access Across Global Ad Exchanges

DV360 connects to multiple ad exchanges globally including Google AdX, Xandr, Magnite, OpenX, PubMatic, Index Exchange, Media.net, GumGum, Sharethrough, TripleLift, Sovrn, InMobi, BidSwitch, Criteo, Improve Digital, Taboola, Yahoo Ad Exchange, Equativ, Smaato, and Epsilon, providing advertisers with broad access to premium programmatic supply across the open internet.

DV360 Unique Supply / Inventory

One of the most valuable advantages of DV360 is exclusive access to YouTube inventory including in stream, in feed, Shorts, Masthead, and Connected TV placements. These premium video environments provide massive reach with flexible video formats that support brand awareness, engagement, and performance outcomes. With DV360, advertisers gain enhanced control over targeting, optimisation, and reporting when activating YouTube, creating a powerful addition to cross channel media plans.

Who Typically Uses DV360?

DV360 is widely used by Advertisers and Advertising Agencies that require a programmatic advertising platform with transparency, and control across their digital campaigns. Nearly every major advertising agency globally has a DV360 account, and many experienced advertisers and brands also use DV360 directly when they have the in house expertise and scale required. DV360 is designed for teams that want enterprise level workflows, unified reporting, and the ability to plan and optimise digital advertising campaigns in one efficient platform.

How to Get a DV360 Account ?

Access to DV360 typically requires working directly with Google or through an approved Google Reseller. While Google does not publish a specific requirement, industry sources note that advertisers generally cite a Minimum Monthly Media spend commitment, commonly referenced around $50k Monthly for platform access. This ensures that advertisers have the scale, workflow, and resources to take full advantage of the capabilities within DV360. Need help getting a DV360 account? Then please Contact Us.

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Creative Development and Execution in DV360

Creative development is at the heart of successful digital advertising campaigns, and DV360 brings a powerful suite of tools to help businesses manage creatives efficiently and drive better results. With DV360, advertisers and agencies can design, build, and launch a wide range of ad formats—including display, video, and audio—all within a single, integrated platform. This seamless integration allows teams to work together more effectively, ensuring that creative assets are organized, optimized, and ready for deployment across different audiences and channels.

One of the standout features of DV360 is its intuitive ad canvas, which provides a user-friendly environment for creative development. Here, users can easily design engaging ad content, leveraging real-time previews to see exactly how their ads will appear and perform before launching. This capability not only reduces errors but also allows for quick adjustments, ensuring that every campaign meets high standards for quality and audience engagement.

DV360 also supports advanced creative management by allowing the use of third-party data and machine learning. These features enable advertisers to optimize ad targeting, personalize content for different audience segments, and improve conversion rates. Automated bidding options further enhance efficiency, ensuring that campaigns are delivered to the right users at the right time, maximizing ROI.

To manage creatives in DV360, follow these steps:

Access the Creatives module: Start by navigating to the Creatives module within the DV360 platform, where you can efficiently organize and manage all your ad assets.
Design and build ad content: Use the ad canvas to create compelling display, video, and audio ads, focusing on content that resonates with your target audiences.
Preview and test ads: Take advantage of real-time previews to test your ads, ensuring they look and function as intended across all devices and placements.
Optimize ad targeting: Utilize third-party data and machine learning capabilities to refine your audience targeting, boosting user engagement and campaign performance.

What is the Difference between DV360 and Google Ads?

Google Ads is designed primarily for advertisers seeking straightforward access to Google-owned inventory (Search, YouTube, Display Network) with a simple self-serve interface, ideal for smaller budgets and direct response campaigns. In contrast, DV360 is Google’s enterprise-level Demand Side Platform built for programmatic buying across multiple channels, offering access to premium inventory beyond Google’s ecosystem, advanced targeting, cross-channel workflows, and detailed analytics.

Which one you choose depends on your media strategy: Google Ads if you need fast, simple campaigns with lower spend entry; DV360 if you want scale, sophistication, data integration and full funnel media beyond just search and basic display.

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