With obesity levels at an all-time high, the number of consumers actively engaging in diet and weight loss programs continues to grow all the time. Users in this audience segment have specifically searched for and viewed content related to dieting and weight loss. They would have also visited one of the many diet or weight loss websites across Gourmet Ads.
There have never been so many types of Diet programs available, popular ones include Keto Diet, Paleo Diet, Mediterranean diet, low carb diet, South Beach Diet and Aitkin’s Diet to mention just a few.
Gourmet Ads has a number of Targeting Options Available for targeting people on a Diet;
Diet Contextual Targeting (Realtime)
Our real-time contextual targeting segment reaches people looking at “Diet Content” in Realtime (i.e. your ads would be displayed next to Diet and Weight loss Content).
Diet Segment (Cookie Based)
A cookie based segment, which is a collection of users that have viewed diet content in the last 90 days. This method creates a large audience and provides scale for your campaign.
Uncoupled Data Segments
Our Diet Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP)
Private Marketplace (PMPs) or Deal ID
No matter the targeting option used, our Diet First Party Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.