Custom Data Segment

Custom Audience Segments Just for Your Campaign 

Whilst we endeavour to make available food, shopping, beverage or alcohol segments that will suit most Managed Services or Programmatic Advertisers, we know that not all campaigns are the same, so there is no reason that the data that powers them be the same as well.

Unlike others, because we manage our own tech stack we have flexibility to quickly create data segments either the same day or next day. If the data is going to be used to power a Private Marketplace or Deal ID across our inventory we can usually have these running the same day, however if you’d like to use the Custom Data Segment uncoupled, it can take a few days to onboard data to your DSP or DMP.

First Party Data Segments

Browse our other First Party Data Audience Segments for your Food, Supermarket or Wine campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

First Party Data Integrations

Activate our always-on 1st Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.

Nielsen Marketing Cloud
Adobe Marketing Cloud
The Trade Desk
Doubleclick Bid Manager
Salesforce DMP / Krux
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.