Custom Data Segment
Custom Audience Segments Just for Your Campaign
Whilst we endeavour to make available food, shopping, beverage or alcohol segments that will suit most Managed Services or Programmatic Advertisers, we know that not all campaigns are the same, so there is no reason that the data that powers them be the same as well.
Unlike others, because we manage our own tech stack we have flexibility to quickly create data segments either the same day or next day. If the data is going to be used to power a Private Marketplace or Deal ID across our inventory we can usually have these running the same day, however if you’d like to use the Custom Data Segment uncoupled, it can take a few days to onboard data to your DSP or DMP.