Mom Audience Segment

Our Mom Audience Segment is a combination of Contextual Targeting and First Party Data built from users who are frequenting content across Gourmet Ads that infers they are female and have children.

The Mom market is enormous, diverse and valuable. There is an estimated 85 million mothers currently in America. Mothers are an important audience for many advertisers as they often make purchasing decisions for their households and are influential in shaping the buying habits of their families.

Some of the typical characteristics of our Mom Audience Segment are:

  • 71% of Moms with children younger than 18 are in the workforce in the US.
  • Women are responsible for 85% of household income spending in the US.
  • 75% of women identify themselves as the primary household shopper
  • 93% of food purchases are made by women
  • 80% of healthcare decisions are made by women
  • 92% of vacation planning is done by women
  • 50% of products typically marketed to men are purchased by women
  • 88%+ of Moms in the US say they use social media and majority access it multiple times throughout the day
  • The age to become a first-time Mother has increased to 30 years old with many Women focusing on their careers and financial security before starting a family.
  • Moms who are time poor buy Groceries online

Mom Audience Segment (Cookie Based)

A cookie-based Mom Audience Segment, which is a collection of users that are considered to be Moms in the last 90 days. This method creates a large audience and provides scale for your campaign.

Uncoupled Data Segments

Our Mom Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP). Please ask for our Data Taxonomy for your DSP.

Private Marketplace (PMPs) or Deal ID & Managed Services 

No matter the targeting option used, our Mom Audience Segment can be used either directly via Our Managed Services or Programmatically via PMPs or Deals IDs.

First Party Data Segments

Browse our other First Party Data Audience Segments for your Food, Supermarket or Wine campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

First Party Data Integrations

Activate our always-on 1st Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.

Nielsen Marketing Cloud
Adobe Marketing Cloud
The Trade Desk
Doubleclick Bid Manager
Salesforce DMP / Krux
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.