Household Cooks Segment

Our Primary Household Cooks Audience Segment is a First Party Data segment built from users who are frequenting content across Gourmet Ads that infers they are the Primary Household Cook.

The Primary Household Cooks Audience Segment is ideal for companies wanting to reach audiences who are considered the Primary or Dual Primary Cook for the household. Ideally used by either Supermarket Brands or Food Brands selling their products in Supermarkets. Household Cooks can cook a range of meals; family friendly cuisine to vegetarian dishes, pastas, curries and healthy salads.

Some of the typical characteristics of our Primary Household Cooks Audience Segment are:

  • They are the Primary Household Cook or Dual Primary Household Cook
  • They are responsible for preparing breakfast, snacks, lunch, dinner and desserts for the family.
  • They develop the Weekly Household Menu and Grocery Shopping List.
  • They are Frequently Searching, and Consuming Recipe Content online
  • They search for Family Focused Recipes online
  • Mostly female audience

Primary Household Cooks Audience Segment (Cookie Based)

A cookie-based segment, which is a collection of users that are considered to be a Primary Household Cook in the last 90 days. This method creates a large audience and provides scale for your campaign.

Uncoupled Data Segments

Our Primary Household Cooks Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP). Please ask for our Taxonomy for your DSP.

Private Marketplace (PMPs) or Deal ID

No matter the targeting option used, our Primary Household Cooks Audience Segment can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.

First Party Data Segments

Browse our other First Party Data Audience Segments for your Food, Supermarket or Wine campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

First Party Data Integrations

Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.

Nielsen Marketing Cloud
Adobe Marketing Cloud
The Trade Desk
Doubleclick Bid Manager
Salesforce DMP / Krux
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.