Project Description

Reach Grocery Buyers / Grocery Shoppers

Our Grocery Buyer / Grocery Shopper Audience Segment is a First Party Data segment built from users who are frequenting content across Gourmet Ads that infers they are developing shopping lists.

The Grocery Buyers Audience Segment is ideal for companies wanting to reach audiences who are considered the Primary or Dual Primary Grocery buyer for the household. Ideally used by either Supermarket Brands or a Brands selling their products in Supermarkets.

Some of the typical characteristics of our Grocery Buyer / Grocery Shopper Audience Segment

  • They are the Primary or Dual Primary Household Grocery Buyer

  • They make more than 3 trips to the grocery store each month

  • They spend anywhere from $200 to over $500 a month on groceries

  • They search for Gourmet Foods online

  • They search for Groceries/Food Staples online

  • They search for Health Foods online

  • They search for Organic Foods online

  • They search for Recipes / Cookbooks online

Grocery Buyers Segment (Cookie Based)

A cookie-based segment, which is a collection of users that are considered to be a Grocery Buyer / Grocery Shopper in the last 90 days. This method creates a large audience and provides scale for your campaign.

Uncoupled Data Segments

Our Grocery Buyer / Grocery Shopper Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP). Please ask for our Taxonomy for your DSP.

Private Marketplace (PMPs) or Deal ID

No matter the targeting option used, our Grocery Buyer / Grocery Shopper Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.

Use this First Party Data Segment

First Party Data Segments

Browse our other First Party Data Segments for your Food, Supermarket or Wine campaigns.

For a full Data Taxonomy of all our First Party Data Segments available, please Contact us.

Contact Us

First Party Data Integrations

Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.

 

Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.

Appnexus
Lotame
Adform
DV360
Nielsen Marketing Cloud
Adobe Marketing Cloud
The Trade Desk
Eyeota
Doubleclick Bid Manager
MediaMath
Salesforce DMP / Krux
DataXu
Oracle Data Cloud / BlueKai

Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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