Our Grocery Buyer / Grocery Shopper Audience Segment is a First Party Data segment built from users who are frequenting content across Gourmet Ads that infers they are developing shopping lists.
The Grocery Buyers Audience Segment is ideal for companies wanting to reach audiences who are considered the Primary or Dual Primary Grocery buyer for the household. Ideally used by either Supermarket Brands or a Brands selling their products in Supermarkets.
Some of the typical characteristics of our Grocery Buyer / Grocery Shopper Audience Segment
They are the Primary or Dual Primary Household Grocery Buyer
They make more than 3 trips to the grocery store each month
They spend anywhere from $200 to over $500 a month on groceries
They search for Gourmet Foods online
They search for Groceries/Food Staples online
They search for Health Foods online
They search for Organic Foods online
They search for Recipes / Cookbooks online
Grocery Buyers Segment (Cookie Based)
A cookie-based segment, which is a collection of users that are considered to be a Grocery Buyer / Grocery Shopper in the last 90 days. This method creates a large audience and provides scale for your campaign.
Uncoupled Data Segments
Our Grocery Buyer / Grocery Shopper Audience Segment is also available to be used uncoupled in your own Demand Side Platform (DSP). Please ask for our Taxonomy for your DSP.
Private Marketplace (PMPs) or Deal ID
No matter the targeting option used, our Grocery Buyer / Grocery Shopper Audience can be used either directly via Guaranteed Insert Order or Programmatically via PMPs or Deals IDs.
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.