Gourmet Ads is the global leader in Recipe Advertising Solutions. Since 2008 we’ve worked closely with all types of Food Brands and their Advertising Agencies to deliver their advertising messages directly next to recipes. We’ve strived to deliver contextual targeting solutions to not only advertise next to a recipe, but we ensure you’ll advertise next to a relevant recipe. For example, a Chicken brand can advertise next to a Chicken Recipe.
When it comes to Recipe Advertising, Food and Alcohol advertisers generally decide on one of two strategies. The first is they run creative featuring imagery of a recipe and if you click through, you’re taken to their recipe in their recipe guide. The second is actually publishing the entire recipe within the advertising creative. Adding recipes to your creative messaging shows that a product is versatile allowing consumers to create a special recipe.