Whether you’re new to the digital advertising world or a seasoned marketing vet, you may use the words “marketing” and “advertising” interchangeably. That’s what everyone does, right?
The truth is, these two concepts are actually quite different. They both involve one another and in many ways depend on one another, but they are different concepts that should really not be used synonymously, especially in the world of digital promotion.
Luckily, the two concepts aren’t all that difficult to understand. In this guide, we’ll look at the similarities and differences between marketing and advertising in the context of online and digital business.