Weight Watchers Diet Targeting

Weight Watchers is very popular diet and is a tailored calorie or point system whereby participants are allowed a set number of points per day depending on their Body Mass Index and how much weight they would like to lose. Each meal or ingredient is allocated a point, more points for eating unhealthy foods and less points for healthier options. To encourage making positive food choices eating vegetables is 0 points. Weight Watchers also provides support to its participants on their weight loss journey. Across our managed publishers, we see thousands of Weight Watchers diet searches each month. This provides a unique opportunity for companies advertising healthy meal options, fresh fruit and vegetables and supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe and Diet Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe and Diet Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the experience in Recipe and Diet Targeting that we do.

Reach Weight Watchers Diet Shoppers
We offer the ability to either advertise on pages next to Weight Watchers diet content or to users who have previously looked at them in the past. We know that people looking at Weight Watchers recipes are about to go to the grocery store and buy ingredients or have the ingredients in the refrigerator.

Weight Watchers Diet Targeting Solutions

Realtime Targeting
Our Realtime Weight Watchers Diet Targeting option allows an advertiser to run their advertising next to a Weight Watchers Diet recipe as the shopper looks at the page. This is the ultimate solution for advertising Weight Watchers products. We can run this targeting across our own managed supply and via audience extension.

Weight Watchers Diet Audience Targeting
Our Weight Watchers Diet Audience Targeting allows an advertiser to run their advertising on people who have recently looked at Weight Watchers recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Weight Watchers Diet Recipes
We see a wide range of Weight Watchers Diet based searches and content across our publishers. There are literally thousands of Weight Watchers Diet based searches each month. The top Weight Watchers Diet searches we see include;

  • Weight Watchers diet

  • Weight Watchers recipes

  • Weight Watchers freestyle

  • Weight Watchers points

  • Weight Watchers food

  • Weight Watchers chicken recipes

  • Weight Watchers desserts

  • Weight Watchers meals

  • Weight Watchers snacks

  • Weight Watchers frozen meals

  • Weight loss diets

  • Weight Watchers meals plans

  • Calorie counting diet

  • Weight Watchers instant pot recipes

  • Weight Watchers breakfast

  • Healthy meals

  • Weight Watchers soup recipes

  • Weight Watchers banana bread

  • Weight Watchers products

  • Weight Watchers meatloaf

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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