New York Tourist Targeting

Travel to New York City continues to grow as visitors from around the world plan their New York vacation and research everything from NYC hotels to New York flights. Tourism data shows that New York consistently ranks among the most visited destinations in the United States, with millions of travellers arriving each year to experience its world-famous attractions, museums, and food culture.

The audience researching trips to New York spans a wide range of demographics, but travellers aged 25–54 typically make up the largest segment. These visitors are highly active online as they plan detailed New York itineraries, compare NYC attractions, look for popular New York restaurants, and explore curated NYC travel guides. Higher-income travellers also tend to engage more heavily with tools like an NYC trip planner or structured New York sightseeing routes to help them navigate the city’s many must-see destinations.

Across our managed publishers, we see thousands of online searches each month related to New York travel, including interest in the Statue of Liberty, Empire State Building, Times Square visit, Rockefeller Center tickets, Top of the Rock, 9/11 Memorial, Brooklyn Bridge walk, Met Museum tickets, Broadway shows NYC, and even resources like a Central Park map. There is also interest from sporting fans wishing to see there beloved Yankees, Mets, NY Jets, NY Giants etc play. This strong volume of search behaviour creates an ideal opportunity for brands promoting hotels, flights, guided experiences, travel packages, and tours in New York City to reach an audience actively preparing for their upcoming trip.

Reach NYC Tourists  
We offer the ability to either advertise on pages next to NYC tourism content or to people who have previously looked at NYC Travel content in the past. We know that people looking at NYC tourism are likely to book a holiday and are looking for recommendations of what to do and where to stay.

New York Tourist Targeting Solutions

Realtime Targeting
Our Realtime NYC tourism Targeting option allows an advertiser to run their advertising next to NYC Tourism content as the individual looks at the page. This is the ultimate solution for advertising sightseeing and travel packages. We can run this targeting across our own managed supply and via audience extension.

NYC Tourism Audience Targeting
Our NYC Tourism Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at NYC travel content. This offers significantly larger scale than our Realtime Targeting option.

Popular NYC Tourism searches
We see a wide range of NYC Tourism related searches and content across our publishers. The top twenty New York City Tourism searches we see include;

  • New York flights
  • NYC hotels
  • New York itinerary
  • NYC attractions
  • New York restaurants
  • NYC Travel Guide
  • New York sightseeing
  • NYC Trip Planner
  • New York vacation
  • Empire State building tickets
  • Statue of Liberty tour
  • Central Park map
  • Brooklyn Bridge walk
  • Times Square visit
  • Rockefeller Center tickets
  • Top of the Rock Observation deck
  • Broadway shows NYC
  • 9/11 Memorial tickets
  • Met Museum tickets
  • New York City tours

Campaign Options for Targeting

Media Formats for Campaign Targeting 

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.