Broadway Targeting

Travel interest in Broadway continues to surge as audiences from around the world plan their New York visit and research everything from the hottest new productions to classic long-running shows. Industry data consistently places Broadway among the top cultural attractions in the United States, drawing millions of theatre-goers each year who come to experience world-class performances, iconic venues, and the unique energy of the Theatre District.

The audience researching Broadway spans a wide demographic range, though adults aged 25–54 typically represent the largest share. These visitors are highly active online as they explore what shows to see, compare ticket options, look for the best seats, and browse guides highlighting must-see Broadway productions. Higher-income travellers tend to engage more deeply with tools such as show comparison charts, theatre seating maps, curated Broadway itineraries, and VIP ticket packages that help them plan the perfect night out.

Across our managed publishers, we see thousands of monthly searches related to Broadway, including interest in Hamilton tickets, Wicked Broadway seats, The Lion King, Chicago the Musical, new season openings, discounted Broadway tickets, theatre maps, and guides on what to see this week. There’s also notable interest from cultural tourists who combine Broadway with dining, nightlife, and nearby New York attractions. This strong search volume presents a valuable opportunity for brands promoting theatre tickets, dining packages, hotel deals, and NYC entertainment experiences to connect with an audience actively planning their Broadway visit.

Reach Broadway Audiences  
We offer the ability to either advertise on pages next to Broadway content or to people who have previously looked at Broadway shows and online content in the past. We know that people looking at Broadway shows are likely to book a New York holiday and are looking for recommendations of what to do and where to stay.

Broadway Tourist Targeting Solutions

Realtime Targeting
Our Realtime Broadway Targeting option allows an advertiser to run their advertising next to Broadway content as the individual looks at the page. This is the ultimate solution for advertising Broadway shows, sightseeing and travel packages. We can run this targeting across our own managed supply and via audience extension.

Broadway Audience Targeting
Our Broadway Audience Targeting option allows an advertiser to run their advertising targeted to people who have recently looked at Broadway content. This offers significantly larger scale than our Realtime Targeting option.

Popular Broadway searches
We see a wide range of Broadway related searches and content across our publishers. The top twenty Broadway searches we see include;

  • Broadway
  • Broadway shows
  • Broadway show NYC
  • Best Broadway shows
  • Broadway tickets
  • Discount Broadway tickets
  • New Broadway musicals
  • Broadway show schedule
  • Hamilton Tickets
  • Wicked Broadway tickets
  • The Lion King Broadway
  • Chicago Broadway
  • Broadway shows for families
  • Broadway matinee shows
  • Broadway theatre map
  • Upcoming Broadway shows
  • Broadway shows NYC
  • New York attractions
  • New York itinerary
  • NYC Travel Guide

Campaign Options for Targeting

Media Formats for Campaign Targeting 

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.