Family Travel Targeting
Family travel refers to the act of traveling with one’s family, typically consisting of parents and their children. It can also include extended family members such as grandparents, aunts, uncles, and cousins. Family travel can take various forms, such as road trips, vacations to theme parks, camping trips, or international travel. The goal of family travel is usually to spend quality time together, bond, and create shared experiences and memories.
When booking a family holiday, parents typically look for a variety of things to ensure a safe, enjoyable, and memorable experience for themselves and their children. Some of the most common things parents look for include:
- Family-friendly accommodations: Parents look for accommodations that are safe, comfortable, and suitable for families. This may include hotels with family rooms or suites, resorts with kid-friendly amenities, or vacation rentals with full kitchens and multiple bedrooms.
- Activities and attractions for all ages: Parents want to find destinations that offer a variety of activities and attractions that appeal to both adults and children. This may include theme parks, museums, beaches, or outdoor adventures.
- Safety and security: Parents prioritize safety and security when traveling with their children. This may include researching the safety of the destination, staying in well-lit and secure accommodations, and choosing transportation options that are safe and reliable.
- Good value: Parents often look for good value when booking a family holiday, meaning they want to get the most for their money. This may include looking for discounts on accommodations, airfare, or attractions, or choosing destinations that offer affordable dining options.
- Convenience and accessibility: Parents may prioritize convenience and accessibility when booking a family holiday. This may include choosing a destination that is easy to get to, finding accommodations close to attractions, or opting for transportation options that are convenient for families.
- Quality family time: Ultimately, parents want to spend quality time with their children and create meaningful memories together. This may involve choosing destinations or activities that offer opportunities for family bonding and shared experiences.
Across our managed publishers, we see thousands of Family Travel online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising holidays, hotels, flights and travel agents seeking to reach their target audience.
Reach Family Travel Clients
We offer the ability to either advertise on pages next to Family travel content or to people who have previously looked at Travel content in the past. We know that people looking at Family Travel either are interested in booking a family holiday now or in the future.
Family Travel Targeting Solutions
Our Realtime Family Travel Targeting option allows an advertiser to run their advertising next to Family Travel content as the individual looks at the page. This is the ultimate solution for advertising Airlines, family friendly resorts and destinations and travel packages. We can run this targeting across our own managed supply and via audience extension.
Family Travel Audience Targeting
Our Family Travel Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Family Travel. This offers significantly larger scale than our Realtime Targeting option.
Popular Family Travel searches
We see a wide range of Family Travel related searches and content across our publishers. There are literally thousands of Family friendly travel searches each month. The top twenty Family Travel searches we see include;