Air Travel Targeting
Air travel refers to the transportation of passengers or cargo by aircraft. It involves flying from one location to another, either domestically or internationally.
According to the International Air Transport Association (IATA), there were approximately 4.5 billion scheduled passengers who travelled by air in 2019. However, due to the COVID-19 pandemic, air travel significantly decreased in 2020, with the number of passengers estimated to be around 1.8 billion.
The demographic that travels on planes the most varies depending on factors such as age, income, and purpose of travel. Generally, business travellers tend to fly more frequently than leisure travellers. However, data from the US Bureau of Transportation Statistics shows that people between the ages of 35-54 tend to fly the most for both business and leisure purposes. Additionally, people with higher incomes tend to fly more frequently than those with lower incomes.
Across our managed publishers, we see thousands of Airline online searches each month. This provides a unique opportunity for companies advertising holidays, hotels, flights and travel agents seeking to reach their target audience.
Reach Air Travel Clients
We offer the ability to either advertise on pages next to Air travel content or to people who have previously looked at Travel content in the past. We know that people looking at Air Travel either are interested in purchasing a flight or are researching the best Airline or flight to travel with in the future.
Air Travel Targeting Solutions
Our Realtime Air Travel Targeting option allows an advertiser to run their advertising next to Air Travel content as the individual looks at the page. This is the ultimate solution for advertising Airlines and travel packages. We can run this targeting across our own managed supply and via audience extension.
Air Travel Audience Targeting
Our Air Travel Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Air Travel. This offers significantly larger scale than our Realtime Targeting option.
Popular Air Travel searches
We see a wide range of Air Travel related searches and content across our publishers. There are literally thousands of Flight and Airline searches each month. The top twenty Air Travel searches we see include;