CES 2026 | January 5–9 | Las Vegas, NV

Categories: Conferences & Events|By Asiya Qaiser|3 min read|Last Updated: 01-Jan-2026|

CES (Consumer Electronics Show)

CES (otherwise known as Consumer Electronics Show) is the world’s most influential technology conferences, bringing together global innovators, brands, advertisers, and industry leaders to explore what’s next in consumer technology. Held annually in January in Las Vegas, CES serves as a launchpad for groundbreaking products, emerging trends, and strategic conversations that shape the future of technology, media, and marketing.

Produced by the Consumer Technology Association, CES is widely regarded as a leading global technology event. It’s where brands do business, partnerships are formed, and industry leaders take the stage to present developments across AI, connected devices, digital media, and advertising technology.

Why CES Matters to Advertisers and Marketers

CES is a vitally important event not only for manufacturers and developers, but also for advertisers and marketing professionals looking to stay ahead of industry shifts. With more than 2,300 brands showcased globally, CES announcements and product launches often influence how brands approach media planning, data strategy, contextual targeting, and emerging ad formats.

For advertisers, CES provides insight into how consumer behavior is evolving alongside new devices, platforms, and digital ecosystems. From connected TV and retail media to AI-driven personalization and smart environments, the Consumer Electronics Show offers valuable signals that help marketers refine their strategies throughout the year.

Industry publications and advertising leaders consistently highlight CES as a key moment where technology and advertising intersect, making it an essential reference point for anyone operating in the digital advertising and programmatic space.

CES and the Advertising Industry

Over the years, CES has become increasingly relevant to the advertising industry. As technology reshapes how consumers interact with brands, CES provides early insight into innovations influencing data-driven advertising, measurement, digital content delivery, and audience engagement.

For brands, agencies, and ad tech companies, CES offers a unique opportunity to observe how emerging technologies may influence future advertising opportunities, media investment decisions, and consumer expectations across channels.

CES (Consumer Electronics Show)
January 6–9, 2026
Las Vegas, NV
United States

Frequently Asked Questions (FAQ)

What is CES?

CES is a global technology conference that showcases the latest innovations in consumer technology, bringing together brands, manufacturers, advertisers, and industry leaders from around the world.

What does CES stand for?

CES stands for Consumer Electronics Show.

When is CES?

CES takes place annually in early January. The upcoming CES will run from January 6–9, 2026.

Where is CES held?

CES is held in Las Vegas, Nevada, USA across multiple venues throughout the city. The main exhibition space is the Las Vegas Convention Center, with additional showcases, meetings, and brand activations hosted at nearby hotels and venues along the Las Vegas Strip.

Why is CES important for the Advertising Industry?

CES is important to the advertising industry because it attracts a wide range of advertising and marketing decision-makers in attendance, from CMOs and marketing managers to agency and platform leaders. This concentration of expertise makes CES a key moment for understanding how technology influences advertising strategy and consumer engagement.

What topics are covered at CES?

CES covers a wide range of topics including consumer electronics, artificial intelligence, connected TV, digital media, advertising technology, smart devices, automotive tech, and emerging digital platforms.

How long has CES been running?

CES has been running for over 50 years, making it one of the longest-standing and most influential technology events in the world.

Who should attend CES?

CES is ideal for technology companies, advertisers, marketers, agencies, product developers, and media professionals looking to understand how emerging technology shapes consumer behavior. It is particularly relevant for advertising and marketing decision-makers, including CMOs, marketing managers, and agency leaders, as well as ad tech, media, and platform partners focused on innovation, data, and digital strategy.

What should I wear to CES?

Business casual is the most common dress code at CES. Comfortable footwear is strongly recommended, as attendees often walk long distances between venues.