Tableware Targeting

Tableware encompasses the wide array of items used on the dining table for serving and consuming meals. This category includes a variety of components, each serving its unique function, from facilitating the eating process to enhancing the aesthetic appeal of the dining setting. Understanding the different elements of tableware and their purposes can significantly elevate the dining experience, making meals not just about sustenance but also about presentation and etiquette.


Plates form the cornerstone of tableware. Available in various sizes, shapes, and materials, plates serve as the primary vessel on which food is presented. Dinner plates, salad plates, bread plates, and dessert plates are among the common types, each designed to accommodate different courses of a meal. The choice of plate can influence the visual appeal of the food served, making the selection of appropriate plates a crucial aspect of table setting.


Cutlery refers to the tools used for eating or serving food, including knives, forks, and spoons. These utensils are crafted from materials like stainless steel, silver, or even plastic for disposable options. Cutlery sets vary in complexity, from basic sets for everyday use to more extensive collections featuring utensils for specific purposes, such as salad forks, butter knives, and soup spoons. The arrangement of cutlery on the table follows specific etiquette, contributing to the table’s overall formal or casual appearance.

Serving Ware

Serving ware comprises items used to serve food, including serving platters, bowls, and dishes. These pieces are essential for family-style meals, where dishes are placed at the center of the table for diners to serve themselves. Serving ware is often designed to match or complement the plates and cutlery, creating a cohesive look. Specialized serving ware, such as gravy boats, salad bowls, and casserole dishes, are tailored to specific types of food, enhancing both functionality and presentation.

Table Decorations

Table decorations play a pivotal role in setting the ambiance of a dining experience. Centerpieces, candles, and table runners add a decorative touch that can be tailored to the occasion, whether it’s a casual family dinner or a formal gathering. Table decorations offer an opportunity to express creativity and personal style, making the dining table more inviting and aesthetically pleasing.


Napkins are an essential component of tableware, serving both functional and decorative purposes. Fabric napkins, used in more formal settings, can be folded into intricate designs, contributing to the table’s decor. Paper napkins offer convenience and are available in a variety of colors and patterns to match the theme of the dining occasion. Beyond their primary role in maintaining cleanliness, napkins can be a subtle yet significant element of table setting.

In conclusion, tableware is more than just functional items used for eating; it is an integral part of the dining experience, blending utility with aesthetics. From plates and cutlery to serving ware, table decorations, and napkins, each element of tableware plays its part in creating memorable meals. Whether for daily dining or special occasions, the thoughtful selection and arrangement of tableware can turn even the simplest of meals into a celebration.

Across our managed publishers, we see millions of Tableware online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Tableware products seeking to reach their target audience.

Reach Tableware Customers 

We offer the ability to either advertise on pages next to Tableware content or to people who have previously looked at Tableware content in the past. We know that people looking at Tableware content online are most likely in the process of changing their serving ware, cutlery, utensils, and table decorations with an aim to improve their dining or meal time experience and aesthetics.

Tableware Targeting Solutions

Realtime Targeting
Our Realtime Tableware Targeting option allows an advertiser to run their advertising next to Tableware content as the individual looks at the page. This is the ultimate solution for advertising items like serving ware, plates and bowls, napkins, and table decorations, to name a few. We can run this targeting across our own managed supply and via audience extension.

Tableware Audience Targeting
Our Tableware Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Tableware items. This offers a significantly larger scale than our Realtime Targeting option.

Popular Tableware searches
We see a wide range of Tableware related searches and content across our publishers. There are thousands of Tableware searches each month. The top twenty Tableware searches we see include;

  • Tableware
  • Tableware set
  • Best tableware brands
  • Sustainable tableware
  • Luxury tableware sets
  • Vintage tableware
  • Tableware sets for gifts
  • Kid friendly tableware
  • Outdoor tableware
  • Minimalist tableware
  • Christmas tableware
  • Modern table settings
  • Handmade ceramic tableware
  • Microwave safe tableware
  • Dishwasher safe tableware
  • Japanese tableware
  • Colorful tableware
  • High Tech tableware
  • Easter table setting
  • Matching tableware sets

Campaign Options for Targeting

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.