Cocktail Targeting

A cocktail is an alcoholic drink constituting several ingredients. It is often a mixture of spirits combined with other components such as fruit juices, cream, or flavored syrup. A cocktail is a great drink for a party or hanging out with friends. Cocktails can be mixed to have a lower alcohol concentration than beer or straight spirits, so you can adjust to suit your tastes. Cocktails can be the main offering at an event or can be served as a fun appetizer.

Liquor-based cocktails gained immense popularity in the United States between 1920 and 1933, because alcohol was prohibited. After the prohibition lifted, bartenders and mixologists settled on spirits and liquors as the cocktail’s main ingredients- a currently practiced trend. The cocktail’s fame later declined and rose in the 2000s when bartenders mixed traditional cocktails with different ingredients. Today, cocktail recipes have gained popularity online and are frequently featured in tourism magazines and guides alongside the restaurants that serve them.

The three essential cocktail ingredients are alcohol, a sour ingredient, and a sweet ingredient. Others include white rum, whiskey, vodka, dark rum, syrup, soda water, limes, and oranges. Cocktails can have many different tastes depending on the ingredients used. However, the most common include sweet, sour, boozy, umami/savory, bitter, and salty. The tastes can enhance each other creating delicious flavors.

There are many different cocktails, but some of the most well-known are the margarita, espresso martini, dry martini, daiquiri, Manhattan, and Negroni. Cocktails are made by mixing two parts of alcohol, one part of sweet and one part bitter ingredient. They can be stirred, shaken, blended, or combined in other ways. Cocktails are traditionally served chilled, but some are served neat (without ice) or on the rocks (over ice). Crushed ice can be used to serve them frozen. Some cocktails come with a garnish, such as an olive in a martini or a cherry in a Manhattan.

Across our managed publishers, we see millions of Cocktail searches each month. This provides a unique opportunity for companies that sell Cocktail ingredients like liquor shops as well as companies wishing to promote products that are served alongside Cocktails or wanting to reach the Cocktail drinking demographic.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Cocktail drinkers 
We offer the ability to either advertise on pages next to Cocktail recipes and products or to people who have previously looked at Cocktail related content in the past. We know that people looking at Cocktails online are likely about to go and buy a Cocktail or make one at home.

Cocktail Targeting Solutions

Realtime Cocktail Targeting
Our Realtime Cocktail Targeting option allows an advertiser to run their advertising next to a Cocktail website as the shopper looks at the page. This is the ultimate solution for advertising Cocktail products. We can run this targeting across our own managed supply and via audience extension.

Cocktail Audience Targeting
Our Cocktail Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Cocktail Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.

Popular Cocktail Searches
We see a wide range of Cocktail based searches and content across our publishers. There are literally millions of Cocktail searches each month. The top twenty Cocktail searches we see include;

  • Cocktail
  • Cocktail recipes
  • Cocktail bar
  • Manhattan Cocktail
  • Cosmopolitan Cocktail
  • Cocktail bars near me
  • Cocktail shaker
  • Cocktail glasses
  • Champagne Cocktail
  • Martini Cocktail recipe
  • Blue Lagoon Cocktail
  • Americano Cocktail
  • Fruit Cocktail
  • Eggnog Cocktail
  • Cocktail maker
  • Long Island Cocktail
  • Screwdriver Cocktail
  • Types of Cocktails
  • Seabreeze Cocktail
  • Apple Cider Cocktail

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.