Children’s Toy Targeting
Children’s toys are a broad and diverse category, designed to entertain, educate, and support childhood development at different ages and stages. Toys generally fall into several key categories, each serving a distinct purpose. Educational toys focus on learning skills such as counting, reading, problem solving, and creativity. Examples include puzzles, building blocks such as LEGO, STEM kits, and interactive learning games. These toys are popular with parents who want playtime to support cognitive development.
Creative toys encourage imagination and self expression. Arts and crafts sets, dolls, action figures, role play toys, and dress up items allow children to invent stories and explore different identities. Outdoor and physical toys, such as bikes, scooters, balls, and play equipment, help develop coordination, strength, and social skills while promoting active play.
Electronic and tech based toys include tablets, gaming devices, and interactive robots that combine entertainment with digital learning. Meanwhile, classic toys like board games, plush toys, and wooden toys remain popular due to their simplicity and durability.
Children’s toys are a popular item to search for and buy online because of convenience, variety, and access to reviews. Parents can easily compare prices, explore age appropriate options, read safety information, and discover new or trending toys without visiting multiple physical stores.
Across our managed publishers, we see millions of Children’s Toy online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Children’s Toys seeking to reach their target audience.
Reach Parents and Caregivers
We offer the ability to either advertise on pages next to Children’s Toy content or to people who have previously looked at Children’s Toy content in the past. We know that people looking at Children’s Toys online are likely to purchase a new toy for a child and may be researching and comparing products and prices online.
Children’s Toy Targeting Solutions
Realtime Targeting
Our Realtime Children’s Toys Targeting option allows an advertiser to run their advertising next to Children’s Toy content as the individual looks at the page. This is the ultimate solution for advertising items like LEGO, imaginative play, dolls to name a few. We can run this targeting across our own managed supply and via audience extension.
Children’s Toy Audience Targeting
Our Children’s Toy Audience Targeting options allow an advertiser to run their advertising to individuals who have recently looked at Children’s Toy content online. This offers a significantly larger scale than our Realtime Targeting option.
Popular Children’s Toy searches
We see a wide range of Children’s Toy related searches and content across our publishers. There are literally thousands of online Toy searches each month. The top twenty Children’s Toy searches we see include;
- Kids toys
- Children’s toys
- STEM toys
- LEGO
- Building blocks
- Magnetic toys
- Montessori toys
- Sensory toys
- Wooden toys
- Remote control cars
- Barbie toys
- Action figures
- Board games for kids
- Craft kits for kids
- Plush toys
- Action figures
- Puzzles
- Ride on Toys
- Interactive tech toys
- Disney toys
Campaign Options for Targeting
- Programmatic Advertising via Deal ID / PMP
- Curated Deals
- Managed Services
Media Formats for Campaign Targeting
