Parenting Targeting

Parenting targeting refers to the process of identifying and reaching specific groups of parents or caregivers who are likely to be receptive to a particular parenting message, product, or service. It’s essential for organizations to have a clear understanding of their target audience and tailor their messaging and creative to appeal to them. Parenting campaigns use various techniques to target parents, such as demographic analysis, psychographic profiling, and geotargeting. By targeting specific groups, parenting campaigns can tailor their message to resonate with their audience and increase the effectiveness of their advertising. Organizations can use online advertising to build brand recognition and increase their visibility among potential consumers. By consistently promoting their message and values through various online channels, they can establish themselves as a credible and trustworthy resource in the eyes of parents.

Both parenting advertising and targeting play a significant role in modern marketing campaigns, as they help organizations communicate their message to a broader audience and increase their chances of success.

Gourmet Ads provides detailed data and analytics that can help organizations track the performance of their ads and optimize their campaigns for better results. This allows them to identify which ads are most effective at reaching their target audience and adjust their strategy accordingly.

Across our managed publishers, we see thousands of parenting-related searches each month. We can leverage our contextual targeting engine to provide a unique opportunity for parenting brands, products, or services to reach their target audience.

Reach Moms and Dads    
Gourmet Ads allow organizations to target their ads to specific demographics, such as age, gender, location, interests, and more. This helps ensure that the ad is seen by the right people who are most likely to be interested in the organization’s message. We also offer the ability to either advertise on pages next to parenting content or to people who have previously looked at parenting content in the past. We know that people looking at parenting websites are interested in learning more about child-rearing techniques, products, and services, and often seek guidance and recommendations.

Parenting Targeting Solutions

Realtime Targeting
Our Realtime Parenting Targeting option allows an advertiser to run their advertising next to parenting content as the individual looks at the page. This is the ultimate solution for advertising parenting brands, products, or services. We can run this targeting across our own managed supply and via audience extension.

Parenting Audience Targeting
Our Parenting Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at parenting websites or content. Gourmet Ads can also use retargeting campaigns to reach people who have already shown an interest in their brand or offerings. This offers significantly larger scale than our Realtime Targeting option.

Popular Parenting Targeting searches
We see a wide range of parenting-related searches and content across our publishers. There are literally thousands of parenting-related searches each month. The top twenty parenting searches we see include:

  • Parenting
  • Parenting tips
  • Baby sleep schedule
  • Potty training
  • Best baby products
  • Child development milestones
  • Breastfeeding advice
  • Newborn care
  • Child nutrition
  • Post partum depression
  • Work life balance for parents
  • Parenting styles
  • Child safety tips
  • School and education options
  • Coping with tantrums
  • Single parenting advice
  • Positive parenting techniques
  • Sibling rivalry
  • Family bonding activities
  • Parenting struggles

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.