Instant Pots Targeting

Instant Pots are a brand of multicookers that can do a range of functions in one appliance. Instant Pots are slow cookers, pressure cookers, rice cookers, steamers, food warmers, sautéing and yoghurt makers. We see millions of searches with people searching for “Instant Pots” and “Instant Pot recipes” as people look for delicious recipe ideas and new appliances. This provides a unique opportunity for companies with Instant Pots and related products.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach your target audience 
We offer the ability to advertise on pages next to Instant Pot related content or to people who have previously looked at Instant Pot related content in the past. We know that people looking at Instant Pots may be looking to purchase one or upgrade their existing one.

Instant Pot Targeting Solutions

Realtime Instant Pot Targeting
Our Realtime Instant Pot Targeting option allows an advertiser to run their advertising on kitchen appliance webpages as the shopper looks at the page. This is the ultimate solution for reaching potential Instant Pot customers. We can run this targeting across our own managed supply and via audience extension.

Instant Pot Audience Targeting
Our Instant Pot Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Instant Pots or recipe sites. This offers significantly larger scale than our Realtime Targeting option.

Popular Instant Pot Searches and Recipes
We see a wide range of Instant Pot searches and content across our publishers. There are literally millions of Instant Pot searches each month. The top twenty Instant Pot related searches we see include;

  • Instant Pot
  • Instant Pot recipes
  • Instant Pot rice
  • Instant Pot chicken recipes
  • Instant Pot air fryer
  • Instant Pot mashed potato’s
  • Instant Pot beef stew
  • Instant Pot hard boiled eggs
  • Instant Pot chicken breast
  • Instant Pot chili
  • Instant Pot roast
  • Instant Pot brown rice
  • Instant Pot pulled pork
  • Instant Pot corned beef
  • Instant Pot mac and cheese
  • Instant Pot chicken noodle soup
  • Instant Pot shredded chicken
  • Instant Pot potato soup
  • Instant Pot black beans
  • Buy Instant Pot

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.