Butter Recipe Targeting

Butter is a dairy product made from the fat and protein components of cream or milk most commonly derived from cows. It is made by churning milk or cream to separate the fat from the buttermilk. Butter is frequently used in baking and sauteing and also used as a spread on bread. Across our managed publishers, we see thousands of butter recipe searches each month. This provides a unique opportunity for companies advertising butter and butter products and supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Butter Shoppers
We offer the ability to either advertise on pages next to butter recipes or to people who have previously looked at butter recipes in the past. We know that people looking at butter recipes either are about to go to the grocery store and buy butter or have butter in the refrigerator.

Butter Targeting Solutions

Realtime Targeting
Our Realtime Butter Recipe Targeting option allows an advertiser to run their advertising next to butter recipes as the shopper looks at the page. This is the ultimate solution for advertising butter and butter products. We can run this targeting across our own managed supply and via audience extension.

Butter Audience Targeting
Our Butter Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at butter recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Butter Recipes
We see a wide range of butter based searches and content across our publishers. There are literally thousands of butter based searches each month. The top twenty apple searches we see include;

  • Butter recipes

  • Peanut butter recipes

  • Butter cookie recipes

  • Almond butter recipes

  • Apple butter recipes

  • Butter chicken recipes

  • Butter cake recipes

  • Nut butter recipes

  • Peanut butter pie recipes

  • Peanut butter cake recipes

  • Honey butter recipe

  • Bread and butter recipes

  • Vegan butter recipes

  • Butter cookies recipes

  • Garlic butter recipes

  • Flavored butter recipes

  • Lemon butter recipes

  • Peanut butter fudge recipes

  • Peanut butter ball recipes

  • Lemon butter cake recipes

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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