Southern Recipe Targeting

Over the past few years we’ve seen the volume of people searching for “Southern Recipes” increasing as people opt for more flavorsome meal options. Across our managed publishers, we see millions of Southern recipe searches each month. This provides a unique opportunity for companies with Southern food products like sauces, marinades, BBQ products, soups and coleslaw to name a few, as well as supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Southern Food Shoppers
We offer the ability to either advertise on pages next to Southern recipes or to people who have previously looked at Southern Recipes in the past. We know that people looking at Southern recipes either are about to go to the grocery store and buy Southern food products or have Southern ingredients in the refrigerator or cupboard.

Southern Cuisine Targeting Solutions

Realtime Southern Recipe Targeting
Our Realtime Southern Cuisine / Southern Recipe Targeting option allows an advertiser to run their advertising next to a Southern Recipe as the shopper looks at the page. This is the ultimate solution for Southern food products. We can run this targeting across our own managed supply and via audience extension.

Southern Audience Targeting
Our Southern Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Southern Recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Southern Recipes
We see a wide range of Southern Food based searches and content across our publishers. There are literally millions of Southern based searches each month. The top twenty Southern Recipes searches we see include;

  • Southern recipes

  • Southern food

  • pulled pork recipes

  • bbq pork rib recipes

  • grits recipes

  • key lime pie recipe

  • sloppy joe recipes

  • fried catfish recipe

  • cornbread recipes

  • scone recipes

  • biscuit recipes

  • shrimp po’boy recipe

  • black eyed beans recipe

  • beef chili recipes

  • collard greens recipes

  • buttermilk fried chicken recipes

  • crawfish boil recipes

  • hush puppy recipes

  • fried green tomatoes recipes

  • peach cobbler recipes

Campaign Options for Recipe Targeting

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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