Bourbon is a specific class of whiskey that is only produced in America with 95% of production coming out of Kentucky. To qualify as Bourbon, the mash must have at least 51% corn and it must be aged in a new oak container. Legally, flavors and additives cannot be added to Bourbon as the recipe cannot be changed. Bourbon itself has a distinct flavor profile that is described as tones of vanilla, spice, caramel, and oak. The flavor is beloved and used in various cocktail recipes.
There are various types of bourbon available and distilleries achieve the differences by altering the ratio of grains or using a different process. For example, Tennessee Whiskey bourbon is filtered through charred maple wood before being casked in new oak barrels for aging. And sour mash bourbon is made from old mash that has been treated with acid to preserve it. In order to be called bourbon, there are a few specific requirements the spirit must fulfill. The mash must consist of at least 51% corn and the rest can be any cereal grain like rye or wheat. The grain is ground up, mixed with water, yeast, and often mash from a previous distillation (for consistency), and allowed to ferment. Next, it is distilled to between 65% and 80% alcohol. The clear-colored spirit is then sealed in new oak barrels to be aged for at least 2-4 years. It is during this process that it gains its beautiful honey color and takes on flavor from the vanillins and caramelized sugars in the wood.
Across our managed publishers, we see millions of Bourbon searches each month. This provides a unique opportunity for companies that sell Bourbon like liquor shops as well as companies wishing to promote products that are served alongside Bourbon or wanting to reach the Bourbon drinking demographic.
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Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach Bourbon Shoppers
We offer the ability to either advertise on pages next to Bourbon products or to people who have previously looked at Bourbon products in the past. We know that people looking at Bourbon online are likely about to go and buy Bourbon.
Bourbon Targeting Solutions
Realtime Bourbon Targeting
Our Realtime Bourbon Targeting option allows an advertiser to run their advertising next to a Bourbon website as the shopper looks at the page. This is the ultimate solution for Bourbon products. We can run this targeting across our own managed supply and via audience extension.
Bourbon Audience Targeting
Our Bourbon Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Bourbon Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.
Popular Bourbon Searches
We see a wide range of Bourbon based searches and content across our publishers. There are literally millions of Bourbon searches each month. The top twenty Bourbon searches we see include;