Soda Targeting

Soda also known as pop or soft drinks, is a drink that consists of carbonated water flavoured with sugar, artificial sweeteners, fruit juice and sometimes has colourings, preservatives or caffeine. Common soda flavours include cola, lemon, orange and passionfruit drinks. Sodas are often used as mixers with alcoholic spirits eg soda and scotch.  Across our managed publishers, we see millions of Soda searches each month. This provides a unique opportunity for companies with Soda drinks and related products.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Soda Drinkers 
We offer the ability to either advertise on pages next to Soda content or to people who have previously looked at Soda drinks or recipes in the past. We know that people looking at Soda’s online are likely about to purchase some online or go to a supermarket.

Soda Targeting Solutions

Realtime Soda Targeting
Our Realtime Soda Targeting option allows an advertiser to run their advertising next to Soda content on a website whilst the shopper looks at the page. This is the ultimate solution for advertising Soda products. We can run this targeting across our own managed supply and via audience extension.

Soda Audience Targeting
Our Soda Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Soda Products online. This offers significantly larger scale than our Realtime Targeting option.

Popular Soda Recipes
We see a wide range of Soda based searches and content across our publishers. There are literally millions of Soda based searches each month. The top twenty Soda searches we see include;

  • Soda
  • Soda stream
  • Scotch and soda
  • Club soda
  • Cream soda
  • Soda Water
  • Italian Soda
  • Vodka soda
  • Soda can
  • Orange soda
  • Soda pop
  • Grapefruit soda
  • Guarana soda
  • Diet soda
  • Tonic water vs club soda
  • Soft drink
  • Carbonated drink
  • Soda vs pop
  • Cola
  • Mineral water

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.