Vodka Targeting

One of the modern world’s most iconic liquors, vodka traces its origins to Poland and Russia. The first historic recording of vodka production occurred in the 9th century in Russia; the word vodka even comes from the word “voda,” the Russian word for water. While Poland also claims to be an early producer of distilled vodka, it’s now believed that their vodka product was more similar to brandy. However, by the 11th century, Poland was producing vodka and calling it “gorzalka.” The Polish originally used gorzalka in medicine.

Vodka is a clear, distilled liquor that consists of water and ethanol. Standard vodkas are 40 percent alcohol by volume or 80 proof. There are a variety of flavored vodkas available that add extracts and chemical blends. While vodka was traditionally made from grain, like rye, there are multiple materials that can be used to produce vodka. Potatoes, fruits, and sugar are some other ingredients used to produce vodka, but grains and potatoes are considered the most classic ingredients.

Today, vodka is one of the most popular spirits in the world. Vodka boasts a watery, slightly bitter flavor. The undertones that a vodka has are highly depending on the brand and how it’s made. Some vodkas have slightly sweet notes, while others have a distinct grain flavor. The lack of a distinct taste makes vodka an excellent liquor to use in cocktails, though some vodka fans prefer to sip it chilled or take shots of it with a chaser. A standard shot of vodka is 1.5 ounces. Combine a shot of vodka with three ounces of orange juice and ice to make a screwdriver. Or, mix an ounce of vodka with four ounces of tomato juice and your preferred spices and seasonings to make a bloody Mary.

The White Russian is a vodka-based dessert cocktail that calls for 1.25 ounces of vodka, 1.25 ounces of half and half or heavy cream, and 1.25 ounces of coffee liquor. Mix these ingredients together and serve over ice. Or, for a classic cocktail option, mix five parts vodka with one part vermouth and ice to make a vodka martini.

Across our managed publishers, we see millions of Vodka searches each month. This provides a unique opportunity for companies that sell Vodka like liquor shops as well as companies wishing to promote products that are served alongside Vodka or wanting to reach the Vodka drinking demographic.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Vodka drinkers 
We offer the ability to either advertise on pages next to Vodka recipes and products or to people who have previously looked at Vodka related content in the past. We know that people looking at Vodka online are likely about to go and buy a bottle of Vodka or make something with Vodka at home using a online recipe.

Vodka Targeting Solutions

Realtime Vodka Targeting
Our Realtime Vodka Targeting option allows an advertiser to run their advertising on a website with Vodka content as the shopper looks at the page. This is the ultimate solution for advertising Vodka products. We can run this targeting across our own managed supply and via audience extension.

Vodka Audience Targeting
Our Vodka Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Vodka Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.

Popular Vodka Searches
We see a wide range of Vodka based searches and content across our publishers. There are literally millions of Vodka searches each month. The top twenty Vodka searches we see include;

  • Vodka
  • Vodka sauce
  • Vodka brands
  • Vodka cocktails
  • Russian Vodka
  • Best Vodka
  • Vodka drinks
  • Vodka martini
  • Penne Alla Vodka recipe
  • Vodka pasta
  • Vodka tonic
  • Pink lemonade Vodka
  • Flavored Vodka
  • Vodka cranberry
  • Potato Vodka
  • Whipped cream Vodka
  • Vanilla Vodka
  • Top shelf Vodka
  • Ukrainian Vodka
  • Cucumber Vodka

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.