The Best Christmas Ads of 2025
Every Christmas season brings a fresh wave of storytelling, but 2025 feels especially vibrant across the United States, Canada, the United Kingdom, Ireland, Singapore, Australia and New Zealand. This year, the big impact and scale of Christmas Advertising Campaigns are more evident than ever, with brands aiming to create memorable, high-profile campaigns that stand out. At the same time, the rising cost of living and ongoing economic pressures have influenced the tone and approach of many ads, prompting marketers to be more thoughtful with their budgets and messaging. So many brands go all in every year when it comes to their Christmas Advertising campaign, and 2025 is no exception, with food, supermarket and beverage marketers investing heavily in storytelling, seasonal emotion and visually rich festive moments that capture the spirit of the season. This year's Christmas Ads balance cinematic polish with relatable seasonal truths, including shared cooking rituals, the joy of entertaining and the emotional pull of signature dishes that return year after year.
Supermarkets again shape the cultural conversation with table scenes that feel rich, warm and inviting. Glazed hams, seafood spreads, charcuterie boards, pavlovas, fresh produce and sparkling drinks all play a starring role, giving viewers the familiar sense that Christmas revolves around the flavours we prepare and enjoy together. Brands are also careful to avoid excess in their festive campaigns, aiming for a sense of abundance that feels genuine and not overindulgent, which resonates with audiences facing tighter budgets. Beverage brands contribute their own festive flair, from celebratory pours to limited edition holiday flavours that help set the seasonal mood in kitchens, lounges and backyard gatherings.
In this guide we round up the standout Christmas Ads of 2025 from across these seven regions. The list includes global food brands, national supermarket chains and beverage leaders that delivered memorable stories, meaningful moments and visually delicious creative work. With so many campaigns vying for attention, a clear brand message is essential for standing out and ensuring viewers instantly recognize the advertiser and their offering. In fact, Christmas Ads have become a cultural touchstone, with some campaigns running for decades and helping to shape holiday traditions for millions. These are the Christmas Ads that shaped the season, captured attention and helped define how millions celebrate around the table.
Introduction to the Festive Season
The festive season is more than just a time for decorations and gift-giving—it’s a moment when brands across the world set the stage for holiday magic with the launch of their Christmas ads. These commercials have become a cultural touchstone, eagerly anticipated by millions who look forward to the familiar faces, iconic music, and heartwarming stories that define the season. Each year, the launch of new Christmas ads signals the true start of the holidays, with brands using music and star power to create a sense of recognition and excitement.
Social media has amplified the reach and impact of these campaigns, turning every new release into a trending topic and allowing customers to share their favorite moments instantly. Whether it’s a touching message of giving or a humorous take on festive chaos, these ads capture the spirit of the season and bring people together. As the days grow shorter and the decorations go up, the arrival of Christmas ads reminds us that the best Christmas moments are often the ones we simply share—on screen and in real life.
History of Christmas Advertising
Christmas Advertising has a rich history that stretches back over a century, with brands continually finding new ways to capture the spirit of the season. Early pioneers like Coca-Cola helped shape the modern image of Santa Claus, using festive campaigns to reflect the joy and wonder of the holidays. As the decades passed, brands such as Sainsbury’s and Marks & Spencer set new standards for creativity and emotion, making Christmas ads a highlight of the media calendar.
These ads don’t just sell products, they reflect the values and traditions that make the holiday special, from the excitement of Christmas Day to the warmth of family gatherings. With the rise of social media, the reach of these campaigns has grown exponentially, allowing brands to connect with audiences in new and meaningful ways. Today, Christmas advertising is a global phenomenon, with brands using every available media channel to share their message and bring a little extra magic to the season.
Christmas Advertising 2025
These are some of our favorite Christmas Advertising Creatives from 2025, presented in no particular order.
Be sure to check out the commercials featured below.
Coles Christmas Advert 2025 | “For Every Kind of Christmas”
Australia
Coles delivers a warm and charming Christmas Ad with “For Every Kind of Christmas,” created by Smith St in Australia. This 60 Seconds Christmas Campaign follows a Basset Hound wandering past prawns, glazed ham, pavlova and festive canapés, all set to a crooner style rendition of Rudolph the Red Nosed Reindeer. We loved how this Christmas Creative brings together diverse Aussie celebrations. What a great Christmas execution from one of the country’s most iconic supermarket brands.
Cold Storage Christmas Ad 2025 | “The Tale Of The Tender Turkey”
Singapore
Cold Storage Singapore delivers a charming Christmas Ad with “The Tale Of The Tender Turkey,” a 20 Seconds Christmas Creative that blends live action with playful CGI elves. Set to a jazzy cover of All I Want for Christmas Is You, the spot showcases turkey, broccoli, herbs and a full festive spread. We loved this Christmas Campaign for its warmth, whimsy and helpful cooking tips. What a great Christmas execution from one of Singapore’s leading premium grocers.
Tesco Christmas Advert 2025 | “That’s What Makes It Christmas”
United Kingdom
Tesco’s 60 Seconds Christmas Ad, “That’s What Makes It Christmas,” created by BBH London, delivers a warm and funny Christmas Campaign filled with perfectly imperfect festive moments. Set in the UK and narrated by John Bishop with the classic Holly Jolly Christmas soundtrack, the Christmas Advert showcases family chaos, turkey dinners, Wagon Wheels, and gift wrapping mishaps. We loved how this Christmas Creative reflects real British traditions and highlights Tesco’s role as a trusted household supermarket.
H-E-B Christmas Ad 2025 | “Holiday, One Dish, Many Ways”
Texas, USA
H-E-B’s “Holiday, One Dish, Many Ways” Christmas Ad is a warm and authentic 30 second Christmas Creative from Plot Twist Creativity that celebrates real Texas traditions. Set to George Strait’s “When It’s Christmas Time in Texas” the spot features families making tamales, frying turkey, grilling sausage and serving prime rib. We loved how this Christmas Campaign captures the heart of Texas food culture while showcasing H-E-B, one of the country’s most beloved regional grocery brands.
ALDI Australia Christmas Ad | “Go On, It’s Christmas”
Australia
ALDI Australia’s Christmas Ad “Go On, It’s Christmas” is a lively 15 second Christmas Creative from BMF that celebrates festive indulgence with humour and high energy. Set in an Australian backyard, the spot showcases prawns, ham and pavlova as families swap formal clothes for comfy pants. Powered by a bespoke music track, this Christmas Campaign captures the joy of letting go. We loved how it reflects ALDI’s commitment to quality and affordability, what a great Christmas execution.
Asda’s Christmas Advertising 2025 | “A Very Merry Grinchmas”
United Kingdom
Asda’s Christmas Ad “A Very Merry Grinchmas” is a joyful 60 Seconds Christmas Campaign from Lucky Generals that transforms the iconic Grinch into a value loving holiday shopper. Set in the UK and paired with a playful parody of Let It Snow, the Christmas Creative showcases festive foods like turkey, sides and treats. We loved how the spot highlights Asda, a leading British supermarket known for value, through humour, music and a truly memorable Christmas execution.
Yeti Christmas Advert 2025 | “Don’t Get Them A YETI”
USA
YETI’s Christmas Ad “Don’t Get Them a YETI (Unless You Really Love Them)” is a 60 Seconds Christmas Campaign from Wieden and Kennedy Portland that mixes grit and humor in a distinctly American outdoor setting. Narrated by musician and Yellowstone actor Ryan Bingham, the Christmas Creative follows a YETI Tundra cooler through chaotic adventure moments, all tied together with a simple red bow. We loved how this Christmas Advert reinforces YETI’s reputation for rugged, premium gear built for the wild.
Woolworths Christmas Ad 2025 | “Make This Christmas a Classic”
Australia
Woolworths delivers a heartwarming Christmas Ad with its 120 second spot “Make This Christmas a Classic,” created with M&C Saatchi. Set in rural Australia, the Christmas Campaign follows a young girl and her community building a glowing carrot to guide Santa, paired with a warm acoustic soundtrack. We loved the fresh cherries, pavlova and prawns featured throughout. As one of Australia’s leading supermarkets, Woolworths brings a genuine Christmas Creative that feels local, festive and beautifully told.
Sainsbury’s Christmas Ad 2025 | “The Unexpected Guest”
United Kingdom
Sainsbury’s delivers a warm and playful Christmas Ad with its 2025 Christmas Campaign, “The Unexpected Guest.” Created by New Commercial Arts, the 90 second spot follows colleague Annie and the returning BFG across the UK as they replace stolen festive foods like glazed gammon, turkey and trimmings. Stephen Fry’s narration adds charm, supported by a cinematic orchestral score. We loved this Christmas Creative which highlights Sainsbury’s reputation for quality food and joyful seasonal storytelling.
ALDI USA Christmas Advert 2025 | “Save the Holiday Spirit”
USA
ALDI USA delivers a charming Christmas Ad with “Save the Holiday Spirit,” a 30 Second Christmas Creative from Leo Burnett Chicago. Set in a snowy American town, the spot follows Santa’s playful misadventure before he is rescued by an ALDI delivery truck in a fun holiday twist. While no specific foods appear on screen, the ad reinforces ALDI’s reputation for affordable groceries across the United States. We loved this warm and humorous Christmas execution.
Harris Farm Christmas Advert | “A Harris Farm Christmas”
Australia
“A Harris Farm Christmas,” the Australian Christmas Ad from Harris Farm Markets, features their tattooed in house chef preparing prawns, glazed ham, mangoes and pavlova to an upbeat acoustic whistling soundtrack. This Christmas Campaign celebrates family, flavour and abundance while highlighting the brand’s reputation for fresh seasonal produce across Australia.
Lidl UK | “More to Value this Christmas”
United Kingdom
Lidl’s Christmas Advert “More to Value this Christmas” is a heartfelt 60 Seconds spot created by Accenture Song that captures the joy of British festive life. Set in the UK with warm choral music, the Christmas Ad follows a young girl’s narration as families share food like roast turkey and holiday treats. We loved how this Christmas Campaign highlights generosity and community. What a great Christmas execution from a brand known across Europe for quality and value.
IGA Christmas Advert 2025 | “The Holiday Legend”
USA & Canada
IGA’s Christmas Ad “The Holiday Legend” is a heartfelt 90 second Christmas Campaign from Sid Lee that blends Pixar style animation with warm family storytelling. Set in Canada, the film follows Carole the beloved matriarch as she journeys through magical food worlds filled with turkey, gravy, meringue and vegetables. We loved how the orchestral music elevates the emotion. What a great Christmas execution from a brand known for local grocers and community spirit.
Subway Australia Christmas Ad 2025 | “Merry Cookiemas”
Australia
Subway Australia delivers a fun Christmas Ad with its fifteen second spot “Merry Cookiemas,” created by Publicis Worldwide. This Christmas Creative follows Elfie the animated action hero diving and swinging through a festive living room to reach Subway’s soft, gooey cookies, a beloved treat across Australia. We loved how this Christmas Campaign blends cinematic music, warm visuals and playful character work to spotlight a brand known not only for sandwiches but for its hugely popular cookies. What a great Christmas execution.
ALDI UK Christmas Advert 2025 | “The Wedding”
United Kingdom
Aldi UK delivers a charming Christmas Advert with “The Wedding,” a 50 second finale created by McCann Manchester. We loved seeing Kevin and Katie tie the knot in this festive Christmas Campaign, complete with a woodland feast filled with classic holiday foods and a playful parody of Love Is All Around. Narrated by Jim Broadbent, this Christmas Creative celebrates ten years of Kevin the Carrot and showcases Aldi’s reputation in Britain for quality, seasonal value and heartwarming storytelling.
Instacart Christmas Advert 2025 | “The Pie”
USA
Instacart’s Christmas Ad “The Pie” is a charming 30 Seconds Christmas Activation that blends live action with nostalgic stop motion Christmas Creative from Local Produce. We loved how the overwhelmed home cook escapes into a magical world featuring a friendly Yeti and red pandas crafting treats like apple pie and ice cream. It is a warm US based Christmas Campaign that highlights Instacart’s role in simplifying holiday food moments, and what a great Christmas execution it is.
The Importance of Storytelling in Christmas Adverts
At the heart of every memorable Christmas advert is a story that resonates. Storytelling is what transforms a simple commercial into a festive fairy tale—one that tugs at the heart strings, sparks recognition, and leaves a lasting impression. Brands like Lego, John Lewis, and Sainsbury’s have mastered the art of using music, familiar characters, and cinematic visuals to create ads that stand out and become part of holiday culture.
A great Christmas ad doesn’t just showcase products; it delivers a message that feels like a gift, inviting viewers to reflect on what makes the season special. Whether it’s a bold new take on a classic scene or a unique twist that brings a smile, storytelling helps brands connect with customers in a way that’s both emotional and authentic. By focusing on narrative, brands can turn a few minutes of screen time into a moment that customers remember long after the decorations are packed away. In a season defined by giving, the best Christmas adverts are those that give viewers a story worth sharing.
