What is the ideal Christmas Advertising strategy ?
The ideal Christmas Advertising strategy is a two month campaign starting on the 1st of November and running till after New Years day. This will give maximum exposure of your product in the market place and if booked early enough will be cost effective as media often books up quickly or becomes expensive at this time of year.
Looking at Google trends from last years festive season, searches for Christmas related recipes absolutely peaked during this time driving increased traffic to recipe websites and food blogs. The same can be seen in the wine space with grape varieties being highly searched.
These are consumers that are looking for products and haven’t made a decision on the brand yet. So it’s a great time to run an advertising campaign to capture, influence and engage this audience online.
The Christmas Holiday
Christmas holiday is a festive season that brings family and friends together all over the world. It’s a time to share time, dine together and enjoy moments of being together. For the religious, Christmas is a commemoration of the birth of a savior. Despite the difference in concept, the common factor is that it is a joyous moment too.
People enjoy Christmas due to the joy brought by exchanging gifts, add to it the festivities, Christmas tree decorations, delicious food, and it’s considered the most wonderful time of the year.
This season is the peak time for all advertising departments. People increase their buying power and frequency as they chase for the perfect gift for their loved ones.
The history of Christmas dates back to decades ago. Throughout the years, people all over the world have been celebrating Christmas as an official holiday that even workplaces and institutions recognize. During this time, most people get together with family and close friends. They use this time to catch up on any lost time throughout the year.
Due to the festive mood that Christmas brings, people buy a lot of commodities. They probably want to enjoy the offers or they are buying gifts for their loved ones. Such people like to celebrate with meals from special family recipe or certain favorite choices. Consumers also spend a lot of money traveling either to visit loved ones or as a vacation. It’s why Christmas is an excellent time for advertisers and marketers to put much more of an emphasis on Christmas ads and maximize their sales.
Ultimately, the festive mood encourages consumers to spend more than usual. Grocery stores, malls, retail outlets, markets and other shops are always packed with thronging crowds intending to purchase before Christmas. Add to it retail events such as Boxing Day in the Commonwealth and Christmas is a great time to lift sales. Simultaneously, it seems like a favorable time for everyone else to appreciate each other while they purchase their year’s long list that was waiting.
