This isn’t easy – there are tons of food-oriented websites on the internet, not all of them made the same. Some have thousands of visitors per month and others millions, while some pages target specific niches and others have a more general focus. If you find yourself intimidated by this seemingly endless array of options, don’t worry. Additionally, food websites often have a high level of engagement, with users spending a significant amount of time browsing recipes, reading reviews, and interacting with content. This presents an opportunity for advertisers to get their message in front of users for an extended period of time, increasing the chances of conversion.
Overall, targeting food websites as part of a display ad campaign can be an effective way for food advertisers and supermarkets to reach their target audience and drive conversions. Food advertisement examples can range from social media ads for meal delivery services to display ads for cooking equipment on recipe websites. By carefully selecting the right food websites and crafting engaging ads, food advertisers can successfully reach and influence food-motivated shoppers and drive sales. Food advertising agency should avoid using unhealthy foods in their advertisements. Food advertisers can engage with their audience and accomplish their marketing objectives by utilizing the influence of these top food blogs.
Regardless of what your advertising campaign goals are, we’ve got you covered with a list of the best top 10 food websites on the internet that we add to nearly every client campaign. Read on to discover the perfect site for your next ad placement with Gourmet Ads !
Our 10 Best Food Websites for Advertising Campaigns
The first spot on this list goes to none other than Allrecipes.com. Founded in 1997, this website has pioneered the world of online food communities. It’s a go-to source for content, tips and of course, recipes, which it conveniently tags and categorizes by factors like occasion, difficulty level and preparation time. Users love Allrecipes.com for the simple fact that it’s easy to use – all you need to do is load the site and specify what you’re looking for to narrow options down. Not to mention, the recipes are great too.
If you’re targeting home cooks who want to whip up a quick, delicious meal, Allrecipes.com is the perfect place to start. The page amasses over 60 million unique visitors on a monthly basis and integrates with all major IAB advertising units.
When it comes to food websites, agency holding companies can assist brands with product promotion and audience engagement. Food Network is certainly the most well-known brand in the cooking world. This television channel based brand has been a household name for almost three decades now, and despite being most prominent on TV, also boasts a very impressive online presence. Foodnetwork.com accrues upwards of 50 million unique monthly visitors from all corners of North America. In addition to extra content from its programs, the site publishes an array of interesting articles, features, recipes and tips for home and professional cooks alike. Visitors can search for anything they fancy a to z, or easily navigate to what they’re looking for through a drop down menu. Like Allrecipes.com, Foodnetwork.com also works with all major IAB advertising units, making it an equally accessible option for food and beverage brands looking to place ads.
Taste of Home is an American media brand that focuses on the niche of home cooked meals. It was founded all the way back in 1993 as a magazine but today, its digital platform is where most of the action happens. The website provides users with access to thousands of recipes that have all been tested and approved by the Taste of Home Test Kitchen. These recipes are then categorized according to things like season, holiday and dish type to make them easy to find.
Tasteofhome.com also publishes a suite of other food-related content, including articles, videos, recommendations and more.
Delish is a newer, yet unmistakably popular brand in the food space. The website is known for its user-friendly recipe videos, step-by-step photo instructions and of course, delicious recipes, which reach an estimated 30 million people monthly.
Similarly to its counterparts, Delish.com hones a wide collection of recipes to explore and try out. It categorizes recipes by basic factors and offers suggestions based on users’ interests and current trends. The site also has a strong social media presence, with over 20 million Facebook followers.
Boasting over 9.1 million monthly visitors, Epicurious.com is an undebated leader in the online food community. It mainly serves as a recipe catalog, although also offers up some expert advice, videos and product reviews to take advantage of. There’s literally a lifetime worth of dishes to go through on this website – 50,000 and counting. Visitors see it as a trusted source they can turn to for dinner inspiration time and time again.
A branch of the well known British Broadcasting Corporation (BBC), BBC Good Food is a content-oriented website that provides visitors with in-depth articles, guides, product reviews and more. It has over 3,000 individual recipes to explore, and at a monthly visit count of 28.6 million, is one of the most popular food sites in the world.
Serious Eats is a website and blog designed with the modern food enthusiast in mind. It serves over 7.89 million monthly visitors with tons of convenient and insightful content, including recipes and gift guides. With a focus on those who have a true interest in cooking, this site is ideal for advertisers who want to target a more engaged audience.
The Kitchn, spelled without the second letter e, is a website and magazine company that specializes in food recommendations and recipes. Over 25 million monthly visitors choose it as their go-to source for everything from how-tos, shopping tips and grocery recommendations to tutorials and featured videos. Going beyond the simple concept of a recipe catalog, TheKitchn.com caters to a community of users who are genuinely interested in all there is to learn about cooking.
Food52 is a cooking-focused website and social platform that helps home cooks feel smarter, happier and more connected in the kitchen. It reaches over 30 million people monthly with a mix of recipes, product reviews, cooking tips and more.
What sets Food52 apart is its strong community element. In addition to offering up quality content, the website also has an active forum where users can ask questions, give advice and connect with others.
With over 14.3 million monthly visits, Simply Recipes is a go-to website for many home cooks in search of reliable and tasty recipes. Founded in 2003, the website now has over 3,000 individual recipes to explore, in addition to helpful tips, techniques and details that you wouldn’t expect to get from a recipe website.
Visitors appreciate the site’s straightforward design and user-friendly interface, which makes finding what you’re looking for quick and easy. Simplyrecipes.com is especially popular among newer cooks who are still building their skills and confidence in the kitchen.
So there you have it – our rundown of the 10 best food websites on the internet. Whether your advertising campaign is targeting amateur cooks or seasoned chefs, one (or more) of these sites is sure to be a valuable addition to your media mix. Bon appetit!
Interested in Learning More?
Gourmet Ads works with a range of food websites across the internet, including those on this list. To learn more about our available ad placements and how we can help you reach your target audiences in the food, beverage, alcohol, and grocery shopping niches, contact us today.