Advertising Free Shipping
As the digital marketing world continues to age and evolve, it’s surprising how some things just don’t change. One particular thing that has not changed in many years is the value of free shipping.
Let’s take this old New York Times article from 2007 as an example of that. The article discussed the strategies of some of the most popular online stores (at that time), how they priced their shipping, and how shipping can greatly impact sales. (Read the article here – Nothing Says ‘Buy’ Like ‘Free Shipping’.)
The free shipping trend seemed to be just that– a trend. However, in today’s age, free shipping is still an incredibly powerful way to bring in leads and turn those leads into conversions.
But how can this be? Won’t free shipping just drain the wallets of the business selling the products in question? This can be a little complicated, especially when we look at small businesses vs. large enterprises. Let’s break down how free shipping works for different businesses.
Free Shipping and Amazon