You’ll need to handle management of the Supply Side your side.
This can range from developing your own white list of domains in open exchange through to negotiating Deal IDs with specific / important publishers.
Don’t forget you’ll also need to develop a Black List of sites you want to avoid.
Gourmet As not only has our own Managed Supply of Publishers, but we have direct relationships with some of the largest Food Publishers around the globe.
Apart from simply targeting our curated list of brand safe websites (there are thousands we’ve vetted) we will usually create a bespoke Domain Whitelist for your campaign. This is ideal for a Prospecting campaign. An example of this might be a client advertising Soy Sauce. We would develop a white list of Japanese Food Sites.
Whilst we are the experts in Food, we also run campaigns on non-food websites. Outside of Food, we’ve developed a range of curated list of brand safe publishers across the verticals of Health, News, Travel, Automotive, Shopping, Real Estate which are the cornerstone of any Retargeting Campaign.
Despite having our own Managed Supply, we never bias our own supply, but rather develop a Media Plan to achieve your goals, not ours.