The Nielsen Marketing Cloud which was previously known as Exelate, which was founded in 2006 in Israel. Nielsen acquired Exelate in 2015 and rebranded the company to the Nielsen Marketing Cloud.
Exelate previously offered two products; the Exelate DMP and the Exelate Data Marketplace which is a Third-Party Data Exchange. Both products are now central to The Nielsen Marketing Cloud in addition to the universe of Nielsen audience data.
Being one of the early players in the DMP space, the Nielsen Marketing Cloud is integrated with nearly every Demand Side Platform on the market. It’s this early player advantage that has helped make the Nielsen Marketing Cloud central to thousands of advertiser’s ad tech stack.
How does Gourmet Ads work with the Nielsen Marketing Cloud ?
Gourmet Ads has been publishing partner with Exelate / Nielsen Marketing Cloud since 2012.
To learn more about our Data Taxonomy with the Nielsen Marketing Cloud please Contact Us.
Activate our always-on First Party Data Segments via Private Marketplaces Deals (PMPs) in Appnexus, Rubicon Project, Index Exchange or Pubmatic across our curated managed supply. There are no extra charges for powering PMPs using our First Party Data across our Supply.
Alternatively use always-on First Party Data Segments uncoupled in your own Demand Side Platform (DSP) or Data Management Platform (DMP). Reach our audience at scale, with no restrictions, minimum spends or limits.
Not all Data Exchange Partners have all our First Party Data Segments. For a current Data Taxonomy of Segments available as well as our current list of Data Partners, please Contact Us.
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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.