Categories: Media Planning & Buying|By |3.6 min read|

The Benefits of Outstream Video

Outstream Videos are native ads that appear on publisher websites and blogs outside of video streaming websites. They will play in an app or via the content already posted on the publisher’s page. Outstream videos are fantastic marketing tools because they autoplay and are highly contextual, making them more effective as advertisements than in-stream videos. Let’s explore a bit on why outstream video is so beneficial to advertisers.

The Benefits of Outstream Video

There are many benefits to outstream video, but these seven benefits are the most lucrative for advertisers.

1.  Outstream Videos Can Be Monetized

There are numerous native advertising examples in outstream video. All publishers can monetize outstream video ads, as they are considered native ads and do not require any hosting needs on their website. So how does this benefit advertisers? To put it simply, video ads can be difficult to place on many publisher websites simply because publishers don’t have video capabilities for their ad space. Because outstream videos are native, advertisers now have a larger pool of publishers available for video advertising.

2.  Mobile-Friendly

Outstream video ads are very mobile-friendly, which is a must-have in today’s growing age of mobile device use. They are well-optimized for mobile devices and advertisers can enjoy more leads and conversions if their video content is accessible and easy to watch. The goal is to use video ads to enhance the user experience, rather than interrupt or annoy the user. Outstream video does this well, whether the user is viewing the native ad through a desktop or mobile device.

3.  Lower CPMs than Instream or Connected TV

For most media buyers the avg CPM price for Instream Video or Connected TV is well into the double digits. We’ve seen CPM rates start in the $50 on some publishers through to triple digits on some hard-to-find audience or content. We see the avg clearing price for Outstream under $10 rather consistently. So, for Media Buyers tasked with booking video campaigns and challenged by lack of reach Instream or Connected TV should consider a wide reaching or Outstream Video. Lets say you have a $30 CPM for Instream and say you can get a $10 Fixed CPM for Outstream you can effectively get 3 times the reach with outstream than you could just using the Instream Video Only.

4.  Outstream is Better Than In-Stream

Outstream videos are standalone and remove issues typically associated with inventory and pre-made content. Outstream allows advertisers to perfect their targeting options and place their advertisements into blog posts and articles that are very relevant to the viewer’s needs. Outstream video, unlike in-stream video, will not interrupt the content the user is trying to read and instead enhances the media consumption process. To put it simply, outstream ads have a higher rate of success when compared to in-stream video ads because they are non-intrusive and actually beneficial to the user.

5.  Outstream Video is Simply More Effective

With outstream video, advertisers can reap the rewards of improved viewability, higher click-through rates, and improved versatility. Outstream ads are non-intrusive and work to enhance the content that the user is already looking into, rather than interrupting their search for a solution to a problem with pushy ads. Just as well, outstream video ads tend to be less expensive when it comes to CPM and have much higher rates of success than in-stream ads. It certainly makes sense why over 70% of advertisers consider outstream video units to be must-haves in their marketing strategies.

6.  Flexible Duration for Outstream Video

Most publishers require buyers to provide either 15 second or 30 second duration for Instream Videos. Where as with Outstream Video we can offer a wide range of duration / time frames. We’ve done 7 second videos through to 180 seconds for some long format videos.

7.  Contextual Targeting

Contextual Advertising is a targeted advertising strategy in which advertisements are placed on websites that are directly relevant to the content on those pages. This type of advertising is also known as Contextual Targeting. When Instream inventory for Contextual Targeting can be booked out (sometimes well in advance) Media Buyers can still reach relevant audiences in real time using Contextual Targeting. Say for example you wanted to reach Diabetic audiences, we can run Outstream Video across all types of Diabetic Content, such as Diabetic Recipes and Diabetic Food content.

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