4. Outstream is Better Than In-Stream
Outstream videos are standalone and remove issues typically associated with inventory and pre-made content. Outstream allows advertisers to perfect their targeting options and place their advertisements into blog posts and articles that are very relevant to the viewer’s needs. Outstream video, unlike in-stream video, will not interrupt the content the user is trying to read and instead enhances the media consumption process. To put it simply, outstream ads have a higher rate of success when compared to in-stream video ads because they are non-intrusive and actually beneficial to the user.
5. Outstream Video is Simply More Effective
With outstream video, advertisers can reap the rewards of improved viewability, higher click-through rates, and improved versatility. Outstream ads are non-intrusive and work to enhance the content that the user is already looking into, rather than interrupting their search for a solution to a problem with pushy ads. Just as well, outstream video ads tend to be less expensive when it comes to CPM and have much higher rates of success than in-stream ads. It certainly makes sense why over 70% of advertisers consider outstream video units to be must-haves in their marketing strategies.
6. Flexible Duration for Outstream Video
Most publishers require buyers to provide either 15 second or 30 second duration for Instream Videos. Where as with Outstream Video we can offer a wide range of duration / time frames. We’ve done 7 second videos through to 180 seconds for some long format videos.
7. Contextual Targeting
When Instream inventory for Contextual Targeting can be booked out (sometimes well in advance) Media Buyers can still reach relevant audiences in real time using Contextual Targeting. Say for example you wanted to reach Diabetic audiences, we can run Outstream Video across all types of Diabetic Content, such as Diabetic Recipes and Diabetic Food content.