ROAS – Return On Ad Spend
Everything You Need to Know About ROAS
When a brand or business in the food industry decides to spend money on advertising, the end goal is to get something in return. Ads can bring in clicks, leads, potential customer, and final customers. We don’t spend money on ads for no reason– there must be something known as a ROAS or Return On Ad Spend.
But how does ROAS work, and how can it be calculated for the benefit of the advertiser and the publisher alike? Let’s take a look.