Programmatic Advertising 101
In the last year alone, a significant majority of US digital ad dollars were used for programmatic advertising efforts and is set to continue over the next decade. It seems as though most marketers and businesses are pushing to automate their ad spend transactions, and taking a programmatic approach has become the new norm in advertising and marketing.
But what exactly is Programmatic Advertising, and how does it work for advertisers and website owners? The concept may seem complex, but it really isn’t. Let’s take a look at everything business owners and advertisers need to know about programmatic advertising, from its definition to how Gourmet Ads uses a programmatic approach to advertising in the food and wine industry.