Food Shows
At Gourmet Ads, we know the value of reaching a food and wine brand’s target demographic right when and where their products are needed. With blog posts, this is quite easy– a potential customer is browsing recipes for a peach cobbler and sees an ad for unique canned peaches in a banner above the recipe. It’s all about meeting your target audience where they are.
Brands are now placing products within food shows, including things like cookware, ingredients, chef’s knives, etc. So, advertising online for the purpose of driving people to watch food shows on TV is key.
So how can a brand get involved with advertising cooking shows? The process really isn’t all that tricky.
Know Your Ideal Blogs and Website for Advertising
There are a few different types of food shows and cooking shows out there that one may want to advertise. For the most part, the best place to advertise these shows online is through advertising with banners, native ads, and video ads.
When you know your target customer and what would make them want to watch a particular food show, it’s easy to figure out what type of television-based food advertising you could do.
For example, a brand that sells easy to cook vegan pie crusts has some advertising or feature on a food show. That popular live food show is having a vegan episode featuring their products. Because this brand’s pie crusts are designed to be easy to use for beginner bakers, one could advertise the episode on recipe blogs that cater to beginner bakers who are vegan.
Know Your Medium
Now that you know where you’d like to advertise your cooking or food show, it’s time to consider how you want your advertisements to be placed.
Mainly, there are a couple of ways to do this:
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Native ads, or advertisements that are integrated into recipe content.
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Banner ads that surround a particular blog page.
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Video ads that pop up or are integrated into the blog content. (Native video ads.)