Categories: Strategy|By |3.7 min read|

Abandoned Cart Retargeting

Cart abandonment is one of the issues that has plagued both eCommerce businesses and marketers. Fortunately, modern technology allows marketing professionals to reconnect with website or app visitors and be accessible at the ideal times to convert them. This blog post will teach you everything you need to know about remarketing, specifically abandoned cart retargeting.

Gourmet Ads helps advertising agencies in avoiding this problem and appropriately target their audience so that their customers do not abandon their carts. Our Managed Services have helped several advertising agents, brands and companies to resolve the problem of the abandoned cart.

When customers quit their shopping carts, it implies they have exhausted and squandered the marketing efforts you spent to entice them to visit your site in the first place. Even if the display or social media ad space is relatively inexpensive, marketers should strive to optimize their marketing budgets and decrease cart abandonment.

How Do Retargeting Ads Help Recover Abandoned Carts

The best way to tackle the abandoned cart problem is to use retargeting ads. Retargeting advertising makes use of “cookies,” which are little pieces of data kept by web browsers that recall users who have visited your page. Cookies allow marketers to keep track of the pages a visitor views and what actions they perform on a website. Ecommerce marketers can use the data to develop ads that target visitors who added things to their shopping cart but did not begin checkout or who began checkout but did not complete the purchase.

How to Make Retargeting Ads Work

Knowing what your target audience likes is critical if you want your retargeting advertising to function and help you reduce cart abandonment. And you can only gain this information by studying your data. Following are some strategies to do retargeting in a proper way:

Retargeting users:

There is a need to retarget users so that relevant ads would be shown to the right audience. You can use segmentation for retargeting users. Segmenting your retargeting advertising might make the difference between blindly shouting into the abyss and genuinely reaching out to a pool of shoppers who will convert. It is necessary to look at patterns in order to identify shoppers’ pain spots and understand why they do not complete the checkout process.

You must collect information from customers, such as if they are first-time visitors to your website. Are they the same people? Are they “simply checking” to see if you’re a potential customer? Consider developing a unique discount code for whatever their offer is. When loyal consumers come across a retargeting ad that offers a “thank you for shopping again!” code, they will feel valued and appreciated, while first-timers will feel welcomed and liked. You’ll nudge them in the right path and farther down the funnel, assisting them in converting.

Using Relevant Ads:

When advertising agencies use relevant ads then there are more chances that the customer will purchase the product. The client does not abandon the cart if the ad is relevant. Relevant ads urge the customer to purchase the product. However, irrelevant ads often lead to abandoned carts.

Use a discount code:

Give new clients a nice discount code as a welcome gesture. In contrast, you can show your appreciation for devoted repeat clients by sending them a personalized note that references their past purchases. This will make them feel valued (and compelled to check out.) Customers purchase products immediately when they get a discount code. Generally, these discount codes have an expiry date so customers purchase the product before its expiry.

Use free shipping:

Offer free shipping as a retargeting ad trial. A modernized checkout procedure might work wonders if it was the issue preventing a buyer from making a purchase. Free shipping offers entice the customers to buy the product immediately. When customers see free shipping then they are unlikely to abandon the cart. Free shipping retargets the customers to empty their cart and they finally make a purchase. Customers who value clear pricing structures may welcome free shipping, making it a possible competitive edge for online enterprises.

With the apparent benefits that may be realized through retargeting, its success becomes very obvious. Because the target audience is already interested in the plan, the resources put into it prove to be incredibly beneficial. It also provides tremendous flexibility in terms of expenditure, making it suitable for medium-sized and small firms with limited advertising budgets.