Real Estate Targeting
Real Estate refers to land, as well as any physical property or improvements affixed to the land, including houses, buildings, landscaping, fencing, wells, etc.The term “Real Estate” refers to physical assets.
Real Estate can be divided into a number of categories:
- Residential Real Estate: This covers both newly built homes and properties that have already been sold. It is most frequently related to single- or multi-family homes. Single-family homes are the most common type, although townhomes, condominiums, co-ops, duplexes, triple-deckers, quadplexes, high-end residences, and holiday homes exist.
- Commercial Real Estate: This includes strip malls and shopping centers, office buildings, hotels, and structures used for healthcare and education. Apartment buildings may contain houses, but because they are owned to create money, they are generally viewed as commercial buildings.
- Industrial Real Estate: Warehouses and other manufacturing-related real estate are included in this. The buildings can be used for research, manufacturing, storage, and distribution of goods.
- Land: This includes vacant land, working farms, and ranches. The subcategories within vacant land include undeveloped, early development or reuse, subdivision, and site assembly.
Real Estate may include more than just the physical property; it may also include the rights and interests connected to it, such as the right to resources beneath the property, such as minerals and water, as well as the right to the air above it.
Across our managed publishers, we see millions of Real Estate online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Real Estate opportunities seeking to reach their target audience.
Reach Real Estate Prospective Customers
We offer the ability to either advertise on pages next to Real Estate related content or to people who have previously looked at Real Estate content in the past. We know that people looking at Real Estate content online are most likely wishing to change their property investments, or searching for new opportunities.
Real Estate Targeting Solutions
Our Realtime Real Estate Targeting option allows an advertiser to run their advertising next to Real Estate content as the individual looks at the page. This is the ultimate solution for advertising items like houses, apartments, commercial properties, land, etc. We can run this targeting across our own managed supply and via audience extension.
Real Estate Audience Targeting
Our Real Estate Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Real Estate content. This offers a significantly larger scale than our Realtime Targeting option.
Popular Real Estate searches
We see a wide range of Real Estate related searches and content across our publishers. There are literally thousands of Real Estate searches each month. The top twenty Real Estate searches we see include;