A Mortgage is a sort of loan used to fund the purchase of real estate or property. It could be a house, a condominium, or a piece of land.
The borrower (the person or entity that takes out the mortgage) agrees to make monthly payments to the lender (usually a bank or other financial institution) over a specified time period until the loan is completely paid off. The loan is secured by the property being acquired. This means that if the borrower does not make the agreed-upon payments, the lender has the right to seize the property, a process known as Foreclosure.
Mortgages have extended repayment terms, often 15, 20, or 30 years, and the interest rate might be fixed or variable. A fixed-rate mortgage has an interest rate that remains constant during the loan’s term, whereas a variable-rate mortgage has an interest rate that fluctuates based on market conditions.
The parameters of a Mortgage, such as the interest rate, term length, and whether it is fixed or variable, can have a significant impact on the total amount owed over the life of the loan. As a result, while selecting a Mortgage, these aspects should be carefully considered.
Across our managed publishers, we see millions of Mortgage searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Mortgage products seeking to reach their target audience.
Reach Mortgage Prospective Customers
We offer the ability to either advertise on pages next to Mortgage related content or to people who have previously looked at Mortgage content in the past. We know that people looking at Mortgage content online are most likely interested in exploring the best financing options, making online inquiries, or seeking various products and services within the Mortgage realm.
Mortgage Targeting Solutions
Realtime Mortgage Targeting
Our Realtime Mortgage Targeting option allows an advertiser to run their advertising next to Mortgage content as the individual looks at the page. This is the ultimate solution for advertising items like mortgage packages, interest rates, insurance options, and more. We can run this targeting across our own managed supply and via audience extension.
Mortgage Audience Targeting
Our Mortgage Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Mortgage Products. This offers a significantly larger scale than our Realtime Targeting option.
Popular Mortgage searches
We see a wide range of Mortgage related searches and content across our publishers. There are literally thousands of Mortgage searches each month. The top twenty Mortgage searches we see include;